Big Shots: The people who sketch the art of PR and Corporate Communication

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“Nobody counts the number of ads you run; they just remember the impression you make.”, said Advertising Pioneer, Bill Bernbach about the importance of Public Relations. While all significant is the image that is on the lead, seen and much talked about, it is the people behind the job, ever busy and thinking to keep read more

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When Mauka of last year returned, this time for World T20

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Cricket being the game, which has all the elements of entertainment and excitement needs no support to promote itself. But who has stayed away from the promotional bug, more now when there is so much of cluttered information present and mediums to carry it. There have been number of promotional campaigns to announce a World read more

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Union Budget 2016: How did Finance Minister, Arun Jaitley treat the Media & Entertainment Sector?

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Ahead of announcing the Budget 2016, the Finance Ministry gave umpteen interviews to Media, we crack it down for you, does the Union Budget 2016 have that much in store for the Media itself How did the 2016 Union Budget treat Media & Entertainment Sector. Read on Custom Duty Scrapped Happy days for print industry read more

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