Published in 2007, this book is one of the best books to look for serious developments in Marketing and PR. It opens up the reader to the effectiveness of internet technologies such as vodcasts and RSS and introduces a Marketing aspirant to the realm of viral marketing which is otherwise not talked about at length. One good thing this book does is that instead to glorifying PR in itself, stays grounded to the fact that a thoughtful marketing strategy needs to be in place for the efforts to be successful. Read this book to get an idea on the integration of marketing and PR.
Released in 2011 is the most recent addition to the literature on PR. A masterful work and very nicely written, this book discusses some definitions and theories as well as infuses a lot of original ideas on the concept of Influence. It differentiates Influence from Popularity. It is a very modern and updated literature on PR and also talks about social media engagement. The most important contribution of this book is that it focuses on measuring the effects in rational terms. Our Experts at IM would like to rate this book on the top of the list.
Web 2.0, Social media, Twitter, Facebook, and loads of new media. This book is a fair guide to the latest PR innovations and supports them for a very good reason. The PR pros of today should read this book if digital PR is the thing they want to get into. Public Relations of the internet age needs more than just communicating the one sided message but rather a personalised two way communication. This book point out the changing dynamics of PR and lets the reader know about the paradigm shift. Experts @ IM would rate this book number two on the list.
Although being slammed by some critics for being too naive and speculative, we would still like to mention this book as it talks about fundamental problem of lack of trust amongst consumers and businesses. It gives the reader a perspective on how to build that trust, rather than just trying to sell your product. It raises question on internet and whether it has made things any easy or rather more complex. It gives a good theory and steps to implement in practicality. Our experts would suggest this as a good read for beginners in the Industry of Trust.
As the title suggests, this book is a little too radical about PR. Although this book does nothing much than blasting advertising and establishing PR as the marketing tool for the future, it could be a book that a PR industry beginner can read to get motivated about the very nature of the business. There is a refrain though! Advertising and PR may be separately useful for different purposes and hence don’t take everything by heart.