5 New Presentation Tools for PR Professionals Looking to Make an Impact


The other day, in a game of similes, a colleague of mine said something I didn’t think was possible – “as passé as … Powerpoint?”

If there are ever make–or–break moments in a PR professional’s life, it’s those moments that you stand in front of a screen, making a presentation to your client. And whether you walk out ‘as rich as a 6–month retainer’ or as ‘fired as the new hot‘n’crispy at KFC’, well that really all depends on how good your presentation was.

So, here are 5 of the latest websites / tools to consider, in order to give your presentations that extra edge–

1.  Prezi
Prezi is zooming sketches on a digital napkin. It’s a cloud-based presentation software that opens up a new world between whiteboards and slides. The zoom-able canvas makes it fun to explore ideas and the connections between them. The result: visually captivating presentations that lead your audience down a path of discovery.
How it works is that it gives you a large canvas to place images, videos or text on and then lets you zoom in and out on various parts of your “presentation.” Here’s a link to one of the website’s examples Magical Theory of Relativity. It’s biggest advantage for a PR professional – a captivating presentation, with transitions so smooth, that it really does all the talking for you.

2.  Slide Rocket
A one stop shop for everything. With a full set of professional design tools SlideRocket helps to combine themes and layouts, shapes, charts, tables, pictures, audio, HD video, and Flash, to tell your story without compromise. This helps when citing examples for clients. The software goes a step beyond and even offers you the power of the Internet, so you can easily integrate content from web resources like Flickr, YouTube and Twitter.
The best part about SlideRocket is it makes sharing easy. For a PR agent on the go, it’s a real God send to be able to just publish a presentation URL and access it from anywhere, using a laptop/phone or even a client’s office computer. And lastly, SlideRocket analytics – an industry first that lets you measure your presentation effectiveness by showing you who’s viewed it and what they did as a result. So now when you send out your presentations, you don’t need to wonder what happened, you know.

3.  Photopeach
It often happens that all you need is to do, is show your client a bunch of examples from the internet, just to give them an idea of what you’re talking about. One way to do it, is to download – save and then just paste them into a slideshow, with a ‘click for next’ button. Too bland? Well, Photopeach is a photo site with a twist. It allows you to import your photos from Facebook or Picasa and create a mesmerizing slide show, adding subtle ‘thought’ words, perhaps a bit of audio, and some music. You can host it on their website or embed it on your site or blog. And the best part, it’s absolutely free.

4.  Jing
Here’s a tool with a unique purpose. Sometime’s it’s not entirely what you present, but how you do it. With Jing, you get to capture – through screen shots, audio and video – a second by second play of how you make your presentation; so that if someone’s not present at the meeting, they don’t miss out on the impact of your presentation style.



5.  Empressr
A solution to the limitations of existing presentation applications, Empressr allows individuals and businesses the benefit of using video streaming and Flash, that is, creating rich media presentations, without having to be a technology expert. The first free online visual-storytelling and presentation rich internet application, Empressr is so innovative and easy to use, it revolutionizes the way presentations are created.

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