During its Annual General Meeting in New Delhi, the Public Relations Consultants Association of India (PRCAI) elected a new management committee and support chapter heads. Sharif D Rangnekar (CEO & Director, Integral PR) was re-elected President, while Nikhil Dey, President, Public Relations, Genesis Burson Marsteller was elected as Vice President and Shivraj Parshad, Principal, The PRactice, was elected Secretary.
As part of its National outreach, the Regional Chapter heads elected are Ajay Lamba, COO, Integral PR as Chairperson, North; Shane Jacob, The PRactice as Chairperson, South; Madhuri Sen, MD, Waggener Edstrom as Chairperson, West and Basav Bhattacharya, Strategic Consultant, Integral PR as Chairperson, East.
On this occasion, Mr. Rangnekar, the newly re-elected President said, “PRCAI is committed to its mission: to build and enhance benchmarks relevant to our business including the areas of Knowledge, Ethics and Expertise.” Setting the tone for the two years ahead of the new Management Committee, the President said that “PRCAI intends to focus on talent at one level as well as create platforms that recognize quality of work done by the industry so as to showcase the best work done by our industry.”
The new committee will hope to advance and build upon the work that the PRCAI has achieved over the last eleven years. In the past year, PRCAI aligned with EPACA to set norms for government engagement aimed at a higher level of transparency. The Constitutional and Advisory Committee has engaged with media heads to improve relationships and understanding between the two industries. The Annual PR Summit 2012, for which Image Management served as the Online Partner, saw the involvement of some of the industry’s biggest names as well as the Delhi Chief Minister, Sheila Dikshit.