The father of modern PR, Edward Bernays, was the nephew of Sigmund Freud, one of the most influential psychologists of all time. The link, then, between public relations and psychology is an important one. To be an effective public relations practitioner, one needs to closely understand the public sentiment. To understand the public sentiment, one needs to understand how people think.
The infographic below does just that – applying tested psychological theory to help PR and Marketing professionals better understand why consumers act the way they do.