Asia Business Communications Association’s second conference held on June 28-29th in Shanghai designed to serve as a platform for interaction among those engaged in the arena of communication industry, facilitated deeper understanding of its constantly evolving position within and outside the continent.
Over 80 professionals from public relation agencies, corporate communication, communication service companies from across Asia came together to exchange and comprehend the crucial challenges facing the industry.
Asia’s communication professionals engaged in vibrant discussions to address the issues of corporate social responsibility, crisis management, government affairs, media development, digital communications and product marketing. The conference included speeches and panel discussions from experts such as Nitin Mantri, C.E.O., Avian Media and Dilip Cherian, of Perfect Relations, signaling the ABCA’s intent to expand their reach in India.
President of Asia Business Communication Association, Mr. Jacky Cheng, said, “I am very pleased to see this year’s annual meeting had many improvements over last year – the speakers lineup is more powerful, we have more participants from industry, and the choice of topics are closer to the actual work of business communicators.”
Image Management served as the official Media Partner (India) for the event and part of the focus of the conference was to launch the India chapter of the ABCA. This would help the organization expand its reach in the subcontinent, while also creating an avenue for increased collaboration between communicators in China and India.
This conference enriched the collective knowledge of all participants, helped them to understand the position of communication industry and thus equipped them to take on any crisis. It indeed brought the participants “closer to the actual work of business communicators, one of ABCA’s firm beliefs,” according to Mr. Cheng.