Innovative Advertisers Looking Beyond App Installs, Focus on Retargeting

AppsThrough the last year, advertisers in mobile-led countries like China and India have made heavy investments in building and marketing Apps. Slowly however, marketers are starting to look beyond installs at engaging users to improve the return on investment from their apps effectively.

Yintai.com, a leading online boutique operating in China, has an unremitting volume of app downloads.  Yintai was quick to realize the need to foster user engagement across smart phones and tablets to retain app users in the purchase cycle.

China is one of  the world’s largest m-commerce markets today and our mobile users often transact using apps. InChina, if you don’t engage your mobile app users, you are missing out on a great opportunity to convert them. Vizury’s In-App Retargeting has worked phenomenally well for us. Vizury extends a unique solution that is not only easy to implement but also helps us reach users on whichever apps they access with precise messaging for every user,” said Hao Wu, Managing Director of Yintai’s mobile business.

Gourav Chindlur, Vizury’s co-founder, added, “Targeting users on mobile is challenging given the fragmented eco-system across operating systems Android & iOS and channels like Apps & Mobile Web. Vizury’s MobiConvert offers a comprehensive suite that helps advertisers target users across the entire eco-system. Our In-App Retargeting solution for Yintai targeted their high-purchase propensity users on leading Mobile Apps inChina.  This resulted in a 1700% improvement in their App RoI, a 2X improvement in App conversions and 55% reduction in cost per sale.”

Courtesy: Vizury

Another market where mobile apps are being promoted strategically is India. Kundan Kumar, General Manager- Digital Marketing at Yepme, a leading Indian e-commerce player, said, “We launched our mobile app earlier this year and noticed that a significant number of our mobile users downloaded our app. Engaging these users and retaining them in the purchase life cycle was a challenge. Vizury’s In-App Retargeting solution aligned well with our marketing program.”

Vizury was recognized as the sixth fastest growing company in the Deloitte APAC Fast500 2013 and is among the first inAsia to be an FBX qualified partner and a Twitter Retargeting Platform Partner. Vizury helps marketers secure customers-for-life through personalized marketing solutions. They work with over 500 clients across industries such as travel & hospitality, ecommerce, healthcare, automobile, financial services and classifieds.

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