Dettol launched an interesting global campaign ‘Give Life a Hand’ to emphasize on the importance of a simple act of hand-washing with soap, and drive habit change.
The campaign spread awareness particularly among children because they are the most effective agents of change in society. Largely led by digital, the campaign invited people to pledge their support to the cause in the form of #handfie i.e. a Selfie showing your clean hand – simple and unique mechanic to get everyone involved. For every #handfie submitted by people on www.givelifeahand.com, Dettol has pledged to educate 1 child about healthy hand-washing habits through school contact programs around the world.
– Children Across 11 Countries Participated in a Global Handwashing Relay
– 15th October is Global Handwashing Day
Continuing with their initiative of spreading awareness about the importance of hand hygiene amongst children, RB (formerly known as Reckitt Benckiser) India, celebrated Global Handwashing Day with a unique concept of global relay. As a part of the global campaign ‘Give Life a Hand’ spanning across 27 countries, the campaign saw school children across 11 countries come together in a virtual relay. During the relay, children are taught simple steps of handwashing and the occasions when they must wash their hands. They then pass on the baton to the school children in another country via virtual screens. The relay began from Sydney and passed through Beijing, Dhaka, New Delhi, Karachi, The Middle East, Johannesburg, Lagos, Buenos Aires, Mexico City, ending in San Jose (Costa Rica).
Checkout the relay handwash campaign’ video:
In the past 8 years through the School Handwash Program in India, Dettol has imparted education around healthy handwashing habits to 6 million children across 20,000 schools in India and aims to educate another 5 million children by the end of 2015. In addition, Dettol has also reached out to 4 million new Mom’s in government and private hospitals across 40+ cities to spread awareness around good hygiene regime for them and their infants, helping lay a strong foundation for good hygiene. The brand aims to educate another 2 million young mothers by end of 2015.