tenthavenue – the communications company of WPP to be spearheaded by Sudipto Roy

sudipto roy

Sudipto Roy

WPP-owned global communications company, tenthavenue, has announced the appointment of Sudipto Roy as the CEO of Emerging Markets, covering Asia, Africa, Middle East and Turkey.

tenthavenue logotenthavenue, established in 2011, help brands cater for the connected consumer. Based on the four key pillars of data, content, technology and media, tenthavenue builds products and services that enable advertisers to create connected brand experiences. As parent to WPP’s ‘Connected Consumer’ agencies, the tenthavenue agency family consists of market leaders and rising stars in their respective fields, including Kinetic, Aviator, Joule, Spafax, Candyspace, Forward and TMARC.

Sudipto will lead tenthavenue across high growth established markets including China, South East Asia, Hong Kong, South Africa, and drive tenthavenue’s expansion into new markets, including Turkey, Middle East and Japan.

Sudipto has spent a significant part of his career in various leadership roles within Mindshare across India, APAC and Africa. These include Chief Client Officer, Chair of the Product, Service and Partnerships council, and as client lead for Unilever across APAC, Africa and Turkey, where he played a key role in global leadership of the account. In the last two years, he has spearheaded the partnership drive in Mindshare across diverse domains like Big Data, Mobility, Emerging Consumer marketing, Content and ‘Word of Mouth’ marketing, Marketing Data and Visualisation technologies, as well as orchestrating the creation of new products and revenue streams.

Rupert Day, founder and CEO of tenthavenue commented: “This appointment comes at a time when we are refocusing our vision for the future. We have had a fantastic start over the last four years, and we want to remain nimble, agile and focused for the next five. In recruiting Roy, we are continuing the energy and direction tenthavenue requires to keep growing, and to keep building winning propositions. Roy is a pivotal part of our APAC management team, and has the right experience to help us realize our strategic ambition to become the best “connected experiences” company in the world. His deep knowledge of the emerging markets, of the technology landscape and his ability to connect the dots to drive new age partnerships is the perfect combination for a company like ours.”

Sudipto Roy, CEO of Emerging Markets, tenthavenue said: “tenthavenue is poised to create a highly differentiated marketing services model for the future. The company has an inherent strength in out of home experiences, on the go experiences and mobility. That’s the perfect combination for a new age services model as consumers spend less time in front of the TV and desktop and become mobile. The ambition is to forge the units under one strategic umbrella and together become the best “connected experiences” company in the world, driven by deep consumer data and personalization of content. This vision, combined with the deep entrepreneurial energy in the company, is what has attracted me to join tenth avenue. I am very excited about bringing this to life and look forward to the coming years.”

Roy will be based out of Singapore and will begin his new tenure in mid April.

Launched in 2011, tenthavenue operates across over 55 offices in 25 countries, and counts some of the worlds’ most eminent brands amongst our client base.

Based on the four key pillars of data, content, technology and media, we build products and services that enable advertisers to see things from the consumers’ point of view, and create brand experiences driven by the mind-set of the audience. We call this ‘the personalization of the consumer experience’, and it drives everything we do.

As parent to WPP’s ‘Connected Consumer’ agencies, the tenthavenue family consists of market leaders within their respective fields from the creation and distribution of high-tech creative experiences to in-store rewards. This includes Kinetic, Joule, Candyspace, Spafax, Forward, Shopper2Buyer and TMARC.

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