After its roaring success last January, Asia’s first Content Marketing Summit, CMS Asia 2015 is here. Powered by Taboola, CMS Asia is set to be power-packed a 2-day event (19th & 20th February) at The Westin, Gurgaon. The summit is powered by Taboola.
While Day 1 is set to open with Keynote speaker Adam Singolda, Founder & CEO of Taboola, Day 2 Keynote will feature the Director of Dhoom-3, Vijay Krishna Acharya aka Victor. Other top speakers include Sandeep Aurora, Director South Asia – Marketing & Development for Intel, Tara Sharma of The Tara Sharma Show, Svati Bhatkal of Satyameva Jayate fame, and many top marketers from Philips, Pepperfry, GSK, Hero, Tata Communications, Genpact, CNBC TV-18, SAP, Unilever, CapGemini and Coca-Cola.
Content Marketing is a $44 billion industry just in the United States, as per an industry study published by The Custom Content Council in 2013. This space has seen a lot of action in terms of venture funding, big brand content programs, and even mergers & acquisitions. CMS Asia 2015 will throw a spotlight on this fast-evolving discipline, by bringing together some of the greatest minds, savvy brands, renowned publishers, innovative technology enablers and leading practitioners from across the world come together to explore the exciting world of content marketing.
“In just two years, the Western marketing world has moved from ‘what content marketing’ to ‘wow content marketing.’ The shift is monumental and it’s just getting started. For brands, publishers and content creators in the APAC region, CMS Asia presents the best platform to fast-track and catch up with the rest of the world.”says Vijay Simha Vellanki, Head of Kontent Café.
Held last year at The Leela in Gurgaon, CMS Asia 2014 attracted over 300 attendees from 7 countries in its inaugural event. The event was packed with presentations, panel discussions, workshops and the first Content Marketing Awards. Come February 2015, CMS Asia is set to do even better, with a 2-day event at The Westin, Gurgaon.
This year, CMS Asia 2015 promises a fantastic lineup of speakers from GSK, Taboola, Tata Communications, Hero Motocorp, Intel, SAP, Coca-Cola, Capgemini, HCL, Philips, Times Internet and many more.
R.P. Singh, Group CEO of Sirez Group added, “We are very excited to bring together a very unique set of speakers for our 2nd edition. It is a good mix of practitioners from brands, publishers, technology companies, media & people from bollywood. We are happy that we are able to deliver on our promise of offering an event which is full of knowledge and actionable stuff.”
According to the brains behind the summit, it’s time brand marketers, publishing firms and content creators step out of their cocoons, come together, and find ways to work with each other and leverage each other’s strengths. Content Marketing Summit would be the best place to do the following:
SHARE – knowledge & ideas by thought leaders & practitioners
CONNECT – marketers, publishers, content creators, technology enablers
ACT – translate learnings into actionable steps through workshops
CMS Asia 2015 is expected to attract around 400 delegates from over 7 countries in Asia, with over 30 speakers from across the globe to share their experience on Content Marketing.