Social Media Week 2015 – The Biggest Crowd Sourced Festival Begins in the Silicon Valley of India

smw-2015Bangalore goes social again with its fourth edition of Social Media Week (SMW). The five-day event will bring together influencers, practitioners, academic thinkers and international experts, who will provide a blend of information and ideas through panel discussions, debates, workshops, and more.

Some interesting events in this edition of SMW include the Tweetathon and Blogging Challenge. SMW’15 February edition is scheduled simultaneously across the world in seven cities -Bangalore, Copenhagen, Hamburg, Jakarta, Lagos, Milan and New York. This edition of SMW Bangalore has more than 80+ events with a league of eminent national and international speakers.

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world. It has more than 100,000 members in over 26 cities around the world. SMW’s global footprint now includes over 60000 participants, 2000 events and 4000 speakers.

social-media-week-bangalore-2015--620x400SMW 2015 aims to reach new realms of connectivity and knowledge through social media platforms by creating an ecosystem for influencers, practitioner, brand managers, entrepreneurs, students and social communities. The theme for SMW Bangalore 2015 is ‘Social Media for Upwardly Mobile’, with multiple sessions through the week that will explore the dynamic manner in which social media has become the greatest marketing tool and the loudest voice of the people. This international festival is hosted twice a year in India by R SQUARE Consulting, an integrated marketing services agency.

“Social media week is refreshing in many ways, especially in terms of the attitude towards social media and understanding its true potential. Sometimes it can leave us over informed and saturated with information, but gatherings like these help businesses in creating a framework that help integrate social media with their own endeavours. We are grateful to our sponsors for their support to SMW over its various editions,” said Rohit Varma, Founder of R SQUARE Consulting.

R SQUARE Consulting is one of the fastest growing marketing firms focusing on building communities through brand properties and executing marketing communication strategies for clients through events and activations, digital marketing and technology and creative services. For more information, visit www.rsquareconsulting.net.

“At Germin8, we are committed to helping brands become more consumer-centric by helping them understand their consumers better through our social media intelligence products. This enables brands to offer more relevant products, service, communication and offers. We are strongly aligned with SMW’s objectives of celebrating social media and its usage by brands and see ourselves as a long term partner,” says Dr. Ranjit Nair, CEO of Germin8.

Germin8 (Germinait Solutions Private Limited) is a social media analytics company focused on building products that enable organisations to make better decisions based on insights drawn from analysing unstructured data.

SMW’s unique format explores the social, cultural and economic impact of social media and gives a platform to instill ideas and empower the social world. With a mission to help people and organisations connect through collaboration, learning and sharing of ideas, it garnered an overall reach of 19 million in Mumbai, last year.

SMW has partnered with Dell (City Headline Sponsor), Intel (City Support), Wrangler (Style Partner), Germin8 (Technology), BlogAdda (blogging partner), YourStory (Knowledge), 10,000 Startups by Nasscom, Social Samosa (Partner in Thought), Yellow Seed Content Solution (Content Partner), Lonely Planet (Event Partner), Digital Vidya (Event Partner) and Uber (Logistics), among others.

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