The even is expected to attract the biggest gathering of brands among more than 700 of the most innovative and forward-thinking media leaders across the region from 22 countries inAsia Pacific.
Brands confirmed to attend so far include: Audi, Axa, Diageo, Google, GrabTaxi, GSK, Heineken, Huawei, Johnson & Johnson, Malaysia Airlines, LinkedIn, Mondelez International, Nestle, PepsiCo, Unilever and Visa.
The Festival provides delegates a unique platform to learn, network, be inspired by one another and discuss issues most pertinent to the industry. It culminates with the prestigious Festival of Media Asia Pacific awards, celebrating the best of innovation and creativity in the industry. Entries to the awards have increased by 36 percent this year, and the winners of the hotly contested trophies will be announced during a glittering gala dinner on the 24 March 2015 at the close of the Festival. The evening will also witness the announcement of the Rising Star Award 2015, supported by Starcom Media Vest Group, honouring the region’s most promising young talent working at either at a media agency, advertiser or media owner.
Talent, one of the biggest issues on the top of every media leader’s mind, will take centre stage at the Festival. Topics such as talent development, staff retention and the big local vs. expatriate debate are on the agenda. The event will also feature special spotlight sessions on different markets across the region, giving a truly Pan-Asian perspective. This will include a session with Cheryl Goh, Global Vice President of Marketing at GrabTaxi, on creating and retaining brand loyalty amongst consumers in Malaysia while expanding outside the country. In addition,Dean Dacko, Senior Vice President, Head of Marketing and Products at one of Asia’s most talked about brands, Malaysia Airlines, will join IPG’s Regional President, Prashant Kumarto discuss how the company dealt with the double disasters affecting the airline in 2014. Separate sessions will also cover the media landscape in India, Australia, Philippines, and China.
Other confirmed speakers at this year’s event include:
* Hannelore Grams, Head of Digital Marketing & Social Media for Greater China,Nestle
* Valerie Wagoner, Founder & CEO, Zipdial
* Seok Hian Tang, Head of Talent Management, SEA, Starcom MediaVest Group
* Joanna Flint, Country Director, Google Singapore
* Olivier Legrand, Head of Marketing Solutions, Asia Pacific and Japan, LinkedIn
Charlie Crowe, Founder of Festival of Media and Chairman of C Squared said, “The Festival of Media Asia-Pacific 2015 agenda is shaping up to be one of the most exciting yet. We cannot deny the increasing significance of theAsia Pacific media industry to the global media landscape, and are committed to addressing the most pressing issues of the industry; talent, programmatic buying, and mobile topping our list this year. As media and technology continue to converge, there is a clear need to build capacity and capability, and this event will definitely take marketers a step closer in this direction.”
C Squared is one of the specialist publishing, events and technology companies in Europe. C Squared launched the Festival of Media in Venice in 2007 and the brand now has 4 major events across the world, attended by 4,000 senior delegates and receiving over 3,000 Awards entries.
More information on the 2015 agenda, the complete speakers list, delegate registrations and awards shortlist available on the Festival of Media Asia Pacific 2015 website <http://www.festivalofmedia.