Campaign India is back with the sixth edition of its awards to honour excellence in digital advertising and marketing. The Campaign India Digital Crest Awards 2015 (CIDCA) places maximum emphasis on results achieved through digital marketing campaigns, be they social, mobile, apps, digital, experiential…
Rechristened Campaign India Digital Crest Awards (CIDCA) in 2014, the property has evolved over the last five years from its origins (as the Campaign India Digital Media Awards), to remain contemporary, relevant and inclusive of the dynamic changes in the digital ecosystem.
It will seek to identify and reward the most engaging, creative and effective campaigns across digital media.
Based on a survey among industry practitioners and marketers to elicit feedback, the number and nature of categories have been fine-tuned over the years to keep pace with developments in digital advertising and marketing.
The Campaign India Digital Crest Awards 2015 will invite entries across 20 categories.
Placing greater emphasis on RoI and effectiveness, significant changes were introduced in the jury composition in 2014. We continue with the all-marketer jury (clients) this year. The jury will be convened by Gokul Krishnamoorthy,Managing Editor, Campaign India.
Awarded to the best use of search marketing to create a measurable impact. Tactics could include search engine optimisation and/or paid search.
Awarded to the campaign that uses online display advertising, including but not limited to, banners of any format, page takeovers, and rich media.
Awarded to the digital campaign that is most effective in generating customer loyalty to an existing brand, service or product, measured through increasing persistence/purchase frequency.
Community / Blog
a. Blog: The blog (multiple entries) maybe under any subject, vertical, written by an individual or a group, for a brand / corporate / brand or corporate property. This could be a blog that pushes for a government / corporate / social policy change. Entries will be judged basis popularity, virality, originality of content, consistency and quality of content.
b. Single blog entry: This category will celebrate a single entry for being the most impactful blog piece. This maybe under any subject, vertical, written by an individual or a group, for a brand / corporate / brand or corporate property. This could be a blog that pushes for a government / corporate / social policy change.
Awarded to the campaign that best uses a website to create a measurable impact as part of an overall marketing communications strategy.
Corporate / Brand
Awarded to the best use of the mobile platform to create a measurable impact. Mobile use could refer to all types of advertising that can be accessed on mobile phones, tablets and phablets. There are three sub-categories:
Viral marketing campaign
Awarded to the digital content or campaign that uses communication that has been developed specifically to be distributed virally to a mass audience via the Internet. Entries in this category must be presented so that the judges can see how an individual was led to the video/website etc. – the triggers of virality. Must be accompanied by a media / distribution / seeding plan and achieved results.
Awarded to the campaign that uses existing or newly created digital media in fresh and innovative ways to explore new channels of communication and achieve marketing success during the review period.
Use of social media in a campaign
Awarded to the campaign that innovatively uses social media most effectively and creatively to reach target customers to build or maintain their brand and market share while attaining marketing objectives set during the review period. Entries should truly make use of social media platforms beyond simply the viral reach of a campaign.
Awarded to an innovative, entertainment or informative app developed specifically as part of an ongoing campaign or stand alone addition to a brand that effectively and creatively reached target customers to attain marketing objectives. There are two sub-categories:
Awarded to the strategic development of a game that effectively and creatively reached target customers to build or maintain their brand and market share while attaining marketing objectives.
Awarded to the video(s) used in a campaign and made for distribution exclusively for the online media. Entrants will be required to state if the video was also transmitted on TV or any other channel before or after posting on the Internet. This information will be supplied to the jury and will be considered while voting. Videos that were released online after the TV/cinema release do not qualify.
Awarded to the best piece of writing for a particular campaign. Individual entries or single (blog) posts will not be considered.
Best Use of Design and Navigation
Awarded to the best use of design and navigation as part of a website or an app layout.
Awarded to the campaign that uses multiple online elements together as the key engagement driver and to achieve proven results in relation to the objectives set. Entries must build a complete picture by showing how the campaign played across digital channels. Should include multiple online elements (for example banners, viral videos, landing sites, etc.). This means that the elements of the campaign were designed to ensure that the combination of different channels produced an effect greater than the sum of its parts.
To be considered for the integrated media award, projects must show how they used digital amongst a range of media, including offline channels, in the best possible way to promote a product or service. This means that the creative, media, online and offline elements of the campaign were designed to ensure that the combination of different channels produced an effect greater than the sum of its parts.
Awarded to the digital campaign where the agency has been able to put together a go-to-market plan that’s independent of the ATL activities. Results of this plan need to be submitted with metrics.
Awarded to the digital campaign where the agency has been servicing the client for more than one year and different online projects were executed through the duration to solve business problems.
Awarded to innovative digital work on OOH media or as part of an experiential marketing (activation) campaign. In case of on-screen creative, adaptation for OOH media and innovation therein would be valued. Additional weightage will be given for activating consumers through additional digital channels like mobile, promoting interactivity.
Awarded in this category will be digital entries and/or campaigns where the work need not necessarily be created for a client brand. This could be for fictitious brands, even. The category is aimed at showcasing and recognising creative work that has pushed boundaries in digital advertising and marketing. As with other categories, the entry needs to reflect use of technology and innovation towards customer impact. Specific to the ‘Showcase’ category, it needs to show clients unexplored possibilities that could be pursued by them in future.
Note: For the ‘Showcase’ category, the client approval letter will have to be sent by the respective agency head.
From objective to ideation to execution to results, the entrant needs to showcase how a digital marketing campaign helped an NGO, or a social cause supported by a corporate/brand. This could also be entered in one or more other categories listed above (except Showcase). Use of different digital elements will beget more points. There are two sub-categories:
Social cause supported by a corporate/brand
Campaign for an NGO