Recognising excellence in public relations, the PRWeek Awards Asia has become the night in the region’s PR calendar. The 2014 event hosted hundreds of distingushed guests, including the nominated finalists and our esteemed jury panel, which included top executives from the corporate and agency sectors. The 14th PRWeek Awards Asia prize presentation and gala dinner to celebrate the achievements of public relations in Asia-Pacific is scheduled to be held this June in Hong Kong.
These awards, now in their 14th year, are unique in their efforts to shine the spotlight on the work, communicators and agencies in Asia-Pacific — those that are defining cutting-edge thinking and driving the public relations industry forward.
Atifa Hargrave-Silk, Brand Director, Haymarket Media says, “In our commitment to delivering an awards programme that showcases the industry’s best and brightest, we are inviting entries from across the region that illustrate best strategies and achievements that have been transforming businesses and brands.
Last year marked the expansion of the awards into regional markets through new Gold and Campaign categories that were designed to give campaigns and consultancies — big and small — in local markets an opportunity to shine on the regional stage.
This year, two categories have been split following feedback from juries and entrants: The Product Brand Development Campaign of the Year is now divided by product and service. In addition, Young PR Professional of the Year has been split into two: in-house practitioners and agency.”
PRWeek Awards Asia is the key platform for the industry’s best practices to be recognized and shared. The submitted entries in 2014 were of high quality and the judging process was stringent. I look forward to seeing even greater work from the communicators and agencies next year.
Audrey Mok, General Manager & Head, Corporate Communications, Sony Electronics Asia Pacific
I was honoured to participate as a PRWeek Awards Asia judge because acknowledging and rewarding professional excellence is essential to building and maintaining high standards in our industry. This is a great time to be a communications professional in Asia and I am pleased that PRWeek Asia is playing an important role in promoting public relations and public affairs in this region and in recognizing best industry practices.
Ian McCabe, Managing Director, Asia Pacific Public Affairs and Government Communications Practice
Iain Twine CEO, South East Asia and Australasia Edelman
PRWeek Awards Asia continues to be one of the most important events in the industry, not only because it provides recognitions for outstanding PR campaigns, but also because it creates an environment for learning, exchange of ideas and promotes camaraderie among peers, thus spurring the industry to achieve even greater heights of success. Having been honoured with the opportunity to serve on the judging panel for several years now, I continue to find great enjoyment in the process involved. Though serving as a judge has become increasingly tiring due to the rising number of entries, it remains a highly rewarding experience.
Richard Tsang, Chairman, Strategic Public Relations Group Limited