The M-commerce Revolution

  • Myntra goes app-only on May 15, 2015
  • Ola goes Myntra way, to go app-only
  • No more Flipkart on the Desktop; will go app-only from September

The above headlines are an eye-opener to the M-commerce revolution that is creeping into the Indian digital arena. With Myntra heading the revolution, other e-commerce sites like Ola and Flipkart are following suit. Why is this sudden change happeningand how is it being digested by millions of online shoppers across the national spectrum is a question being asked by many. Here is a list of shoppers from diverse fields and backgrounds and how they feel about the app-only move of these big giants.

SunnySunny Abdullah, a Game Developer in Ingenuity Gamessays, “I have always used mobile applications since the beginning. I rarely use desktop sites to browse through while shopping online. So, the app-only move of these sites makes no such difference to me.”


ReyonReyon Mathai, an Induction Trainer at Café Coffee Day says, “My father likes to shop online through the desktop site. This app-only approach is a problem for him as he does not own a smartphone.”


UmairMohammad Umair, Director atWigzo says, “No doubt E-commerce sites will get immense funding through their app-only move. But they cannot ignore the fact that this is India. Majority of people are comfortable using the desktop and people are still getting used to the app culture so it’s too soon to make this move.”

RadhikaRadhika Agrawal, a Fashion designer says, “Applications are very handy to surf through and are more attractive than long websites. Myntra’s app is a show-stealer with its content and interface. The only downfall is the memory issues in some phones which fail to download the apps resulting in problems for customers.”


DevnaDevnaPahwa, a social media strategist at Creative Marketing Fix says, “This app-only move is highly disappointing. It is so much of a hassle to first download the app to place an order or even book a cab. Browsing through websites is the simplest and easiest and should not end.”

With the diverse opinions from users of various backgrounds, the move by big e-commerce giants does open a great scope for the companies on one hand but at the same time requires immense knowledge of their target audience’s habits so that users are not lost or disappointed by their app-only approach.

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