What will be the key to success and even survival is Strategic and Innovative Marketing? As rules change and forces realign, marketing practitioners are increasingly finding that what worked yesterday, might not tomorrow. Today, the marketer’s role is no longer purely operational; he or she needs to be a strategist and change agent who can architect and navigate the business through uncertainty, volatility and change. In this ever-evolving world, marketers realize that they will require new ways to look at the market beyond traditional demographics and psychographics.
Marketers are challenged by high volatility in consumer expectations, competition and technology. No longer do they have the luxury of long-term visibility of market trends to work towards lasting branding or market share. Marketers are under unprecedented pressure to expand revenues and margins due to exponential increase in consumer choices and power. Also, the social and regulatory demands on brands now go beyond performance and service and the challenge gets harder since India is getting globally integrated.
Considering the above imperatives AIMA is organizing its 3rd Marketing Retreat in Goa from 16-18 October, 2015 with the theme“Strategies for an Accelerating World”
Mr D Shivakumar, Chairman & CEO – India Region, PepsiCo India Holdings Pvt Ltd.
The confirmed speakers include:
- Piyush Pandey, Executive Chairman and Creative Director, South Asia, Ogilvy & Mather India
- Santosh Desai, Managing Director & CEO, Futurebrands Ltd
- KV Sridhar “POPS”, Chief Creative Officer, India, Sapient Consulting Ltd
- Prashant Singh, Managing Director, Nielsen India
- Naveen Kukreja, Group CMO, PolicyBazaar.com & Managing Director, PaisaBazaar.com
- Indranil Chakraborty (IC), Founder, STORYWORKS
The Retreat would be conducted in an experience sharing mode and the learning experience will be very intensive and interactive, encouraging high level of active participation by the delegates.
Total Seats: 30 participants
Delegate Fee: Rs.85, 000 per participant plus 14% Service tax
Early Bird Discount: Rs.10, 000 per participant available on the registrations, along with the delegate fee, received latest by 15thSeptember 2015