According to a new market research report, “Cross Platform and Mobile Advertising Market by Advertising Platform, Solution (Advertising Campaign Solutions, Content Delivery Solutions, and others), by End User, by Vertical, and by Geography – Forecast to 2020″, published by MarketsandMarkets, The Cross-Platform and Mobile Advertising Market is estimated to grow from25.19 Billion USD in 2015 to 80.45 Billion USD in 2020 at a CAGR of 26.1% from 2015 to 2020.
The market report defines and segments the Cross-Platform and Mobile Advertising Market into various sub-segments with in-depth analysis and forecasting of revenues. It also identifies drivers, restraints for this market with insights on trends, opportunities, and challenges.
Global Cross-Platform and Mobile Advertising Market is driving on the emergence of advanced internet devices, advancement of network technologies, multiple advertising platform, and growing trend of mobile applications. Cross-platform and mobile advertising is considered as a sub set of online advertising. Because all devices in this market are connected through inherent, the advancement of 2G, 3G, and 4G technologies has created huge opportunities for multiscreen advertisement. Advertising vendors and new start-ups are entered into this market through new innovations, acquisitions and partnerships. These vendors are retargeting their customers through cross-platform advertising.
MarketsandMarkets has broadly segmented the Cross-Platform and Mobile Advertising Market by advertising platform type: mobile advertising and cross-platform advertising; by solutions: advertisement campaign solutions, content delivery solutions, integrated solutions, reporting and analytics solutions, mobile proximity solutions, and other solutions; by services consulting services and integrated services; by advertising type: search advertising, Short Message Service (SMS)/Multimedia Messaging Service (MMS)/Peer-to-Peer (P2P) messaging, rich media (video advertising) and display advertising, in-game, mobile digital coupons, and in-app advertising; organization size: small- and medium-scale enterprises (SMBs) and enterprises; by verticals: consumer goods, retail, and restaurants, telecom and information technology (IT), banking, financial services, and insurance (BFSI), media and entertainment, travel, transportation and automobile, and supply chain and logistics, healthcare, energy, power, and utilities, academia and government, and others; by regions: North America, Europe, Asia-Pacific, Middle East andAfrica, and Latin America
The Cross-Platform and Mobile Advertising Market is estimated to grow from 25.19 Billion USD in 2015 to 80.45 Billion USD in 2020 at a CAGR of 26.1% from 2015 to 2020. In terms of regions, North America is expected to be the biggest market in terms of revenue contribution, while emerging economies such as Middle East and Africa (MEA), and Latin America (LA) are expected to experience increased market traction with high CAGRs, in the due course.
MarketsandMarkets is world’s No. 2 firm in terms of annually published premium market research reports. Serving 1700 global fortune enterprises with more than 1200 premium studies in a year, M&M is catering to multitude of clients across 8 different industrial verticals. We specialize in consulting assignments and business research across high growth markets, cutting edge technologies and newer applications. Our 850 fulltime analyst and SMEs at MarketsandMarkets are tracking global high growth markets following the “Growth Engagement Model – GEM”. The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write “Attack, avoid and defend” strategies, identify sources of incremental revenues for both the company and its competitors.
M&M’s flagship competitive intelligence and market research platform, “RT” connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets. The new included chapters on Methodology and Benchmarking presented with high quality analytical infographics in our reports gives complete visibility of how the numbers have been arrived and defend the accuracy of the numbers.
Browse 70 Tables and 55 Figures spread through 163 Pages and in-depth TOC on “Cross Platform and Mobile Advertising Market“
Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media – Global Advancements, Forecasts & Analysis (2014 – 2019)
Multichannel Campaign Management Market by Software, by Service (Consulting, Training and Support, System Implementation and Integration), by End Users (Advertisers, Publishers, Enterprise), Vertical and Region – Market Forecasts and Analysis (2014 – 2019)