Chelsea Football Club Partners With Wipro to Transform their Digital Journey

Wipro Limited, the leading information technology, consulting and business process services company, announced that it has been chosen by Chelsea Football Club as its official digital and IT partner.

Chelsea FC, the reigning champions of the English Premier League, is one of the earliest adopters of digital to engage and differentiate themselves – both as a team and as a club. Wipro will support Chelsea FC in this transformation journey by bringing together strategy, design and technology.

The partnership will help Chelsea FC re-imagine the digital and technology experience. As one of the world’s leading sports brands, Chelsea FC will work with Wipro to create experiences for millions of fans that span not only the in-stadium, game-day experience but also their digital experience, anytime and anywhere.

Commenting on the partnership, Rajan Kohli, Senior Vice President and Global Head, Wipro Digital said, “Chelsea FC is renowned for its commitment to excellence and developing passionate fans across the world. Their confidence in Wipro Digital is a testament of our value proposition for global sports and gaming entities. Our unique ‘Customer Journey Engineering’ methodology will enable Chelsea FC to continue to be a preeminent digital brand.”

Christian Purslow, Managing Director, Chelsea FC said, “Wipro is a leading global company delivering world-class services that put their customers at the heart of everything they do – we plan on using this partnership to truly enhance the fan experience for millions of Chelsea supporters worldwide. Wipro’s expertise in building winning propositions that sit at the intersection of strategy, design and technology will help sustain our position as the digital leader in global sport.

It is also exciting for Chelsea FC to enter into a global partnership with Wipro given their significant presence and brand coverage in India – a market where we have over 50 million passionate supporters and where there is great potential to further build our fan base.”

Wipro Ltd. is a leading information technology, consulting and business process services company that delivers solutions to enable its clients do business better. Wipro delivers winning business outcomes through its deep industry experience and a 360 degree view of “Business through Technology” – helping clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, a practitioner’s approach to delivering innovation, and an organization wide commitment to sustainability, Wipro has a workforce of over 150,000, serving clients in 175+ cities across 6 continents. For more information, please visitwww.wipro.com

Chelsea Football Club is one of the world’s top football clubs. The current Premier League champions, Chelsea were UEFA Champions League winners in 2012, following that success by lifting the UEFA Europa League trophy in 2013. Founded in 1905, Chelsea is London’s most central football club, based at the iconic 42,000-capacity Stamford Bridge stadium.

Nicknamed ‘The Blues’, Chelsea are four-time English Premier League champions and have also lifted the FA Cup seven times, the Football League Cup five times, the UEFA Cup Winners’ Cup twice, the UEFA Super Cup once and the Football League Championship once, in 1955. The Europa League triumph saw Chelsea become the first English club to win all three major UEFA competitions, and the first club ever to hold both the Champions League and Europa League at the same time.

In addition to possessing some of the world’s most recognizable players, Chelsea is coached by Jose Mourinho, one of the most successful figures in the game.

Chelsea has also invested in its future with a state-of-the-art Academy and training centre in Cobham, Surrey. Since its opening in 2007, the club has reached six FA Youth Cup finals, lifting the trophy four times and in 2015 lifted the UEFA Youth League for the first time as well as the Youth Cup.

Additionally, the Chelsea Foundation boasts one of the most extensive community initiatives in sport, working in 30 countries around the world, helping improve the lives of more than 900,000 children and young people each year.

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