Humsa Dhir has joined MSM as Senior Vice-President (SVP) & Head – PR & Corporate Communications for the network. In this newly created role, she will lead MSM’s PR and Communications strategy and execute on pivotal campaigns, programs and activities that advance the network’s brand image and reputation. Humsa will report into NP Singh, CEO, MSM Network.
Humsa has over 19 years of work experience across Advertising, Public Relations, Corporate Communications and Public Affairs; having worked for the India, South Asia and Middle East markets. For the last three companies that she worked in, she has set up and established from scratch the Corporate Communications function; encompassing marketing and brand communication, investor and media relations as well as communications around employee engagement.
Commenting on the appointment, Mr. NP Singh, Chief Executive Officer, Multi Screen Media Pvt. Ltd said, “We are delighted to welcome Humsa as our Corporate Communications lead. We believe Humsa’s well-grounded, robust experience across different aspects of communications will enable her to play a very intrinsic role in the network as she charts a strategic direction to shape the network’s reputation amongst its multiple stakeholders. She has our unflinching support to execute on this commitment.”
Prior to joining MSM, Humsa was with Akzo Nobel India, where she managed the communications and Public affairs portfolio for the entire organization including its various business verticals. Her responsibilities stretched from building and managing the corporate brand to overseeing reputational matters, including crises. Internal communications as well as CSR were also central to her responsibilities. Some of Humsa’s previous work stints have been with Suzlon, the Eicher group, RK Swamy BBDO as well as J Walter Thompson.
Humsa has a Master’s degree in Communications from the Department of Communication Studies, Pune University. She has a Bachelor’s degree in Biochemistry (Hons.) from Sri Venkateswara College, Delhi University.
Multi Screen Media Pvt. Ltd. was previously known as SET India Pvt. Ltd. and is the owner of Sony Entertainment Television . Although the company still operates the channel under the name Sony Entertainment TV the corporate name or company name has been changed to Multi Screen Media Pvt. Ltd..
Sony Entertainment Television and SAB TV are the main brands of Multi Screen Media although it owns many other companies and brands under the Sony brand.