2015 SABRE Awards South Asia Winners

A social awareness campaign for the state of Bihar was the big winner at this year’s South Asia SABRE Awards. ‘Tobacco free Bihar’ by Advantage Services on behalf of Cancer Awareness Society/CTFK was announced winner at a ceremony in Mumbai that was attended by more than 200 of India’s leading public relations professionals.

sabreOther major awards included a CEO of the Year trophy for Vijay Shekhar Sharma of ecommerce website Paytm; a Company of the Year award for Godrej for “Re-Imagining PR to Build Corporate Reputation”; and an Indian Consultancy of the Year award for Avian Media.

Clients of Avian Media picked six awards; while clients of Adfactors succeeded in taking home six trophies, Advantage Services and its clients were awarded in three categories; Weber Shandwick, Genesis Burson-Marsteller and Integral PR got their clients to win two trophies each.

PLATINUM SABRE AWARD FOR BEST IN SHOW

CY5A6847“Tobacco Free Bihar,” conducted by Advantage Services on behalf of Cancer Awareness Society/CTFK, beat out five other contenders for the Platinum SABRE Award. The five other finalists:

  • Banking Giant SBI Wins Over Indian Millennials—State Bank of India with Adfactors PR
  • Dettol: Banega Swachh India—Reckitt Benckiser / Dettol with Integral PR Services
  • GrowthEnabler: A Start-Up to Help Other Start-Ups—GrowthEnabler with Integral PR Services
  • Never Get Lost Again—Ducere Technologies with Adfactors PR
  • Putting a Halo Around Humanities—Ashoka University with Genesis Burson-Marsteller

 

THE DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE

CY5A6863Company of the Year                                                                

Re-Imagining PR to Build Corporate Reputation—Godrej

Superior Achievement in Reputation Management                                                                     

MMRDA: Placing Mumbai into the 21st Century—MMRDA (Mumbai Metropolitan Region Development Authority) with Adfactors PR Pvt. Ltd.

THE GOLD SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS PROGRAMMING

GEOGRAPHIC CATEGORIES

South/Southeast Asia                                                               

Banking Giant SBI Wins Over Indian Millennials—State Bank of India with Adfactors PR Pvt. Ltd.

PRACTICE AREA CATEGORIES

Corporate Image                                                                        

A World Beyond Cash—Weber Shandwick India with MasterCard

Corporate Social Responsibility                                                             

HELP A CHILD REACH 5—Hindustan Unilever Limited with LinOpinion Golin

Sabre DilipCrisis/Issues Management                                                                      

Bengal Global Business Summit 2015—Govt. of West Bengal with Perfect Relations Pvt. Ltd.

Digital Campaign                                                                        

Making It #Wonderful—Cellarmaster Wines with Daylight Partnership Ltd.

Employee Communications                                                                   

Evolving At Viacom18—Viacom18 Media Pvt. Ltd.

Marketing to Consumers (New Product)                                                                          

Putting a Halo Around Humanities—Ashoka University with Genesis Burson-Marsteller

Marketing to Consumers (Existing Product)                                                                    

‘FAKESPEARE’: LANDMARK EXPOSES INDIA’S ‘TRICK LIT’—Landmark with Edelman India Pvt. Ltd.

Media Relations                                                                          

Banking Giant SBI Wins Over Indian Millennials—State Bank of India with Adfactors PR Pvt. Ltd.

Public Affairs/Government Relations                                                                 

TOBACCO FREE BIHAR—CANCER AWARENESS SOCIETY/ CTFK with ADVANTAGE SERVICES

Public Education                                                                         

KALAAZAR, TBGI & FAMILY PLANNING: ADVOCACY AND MEDIA CAMPAIGN—CARE INDIA with ADVANTAGE SERVICES

Social Media Campaign                                                            

Creating a Category for Air Purifiers by Highlighting the Negative Effects of Indoor Air-Pollution—Philips India with Avian Media Pvt Ltd

Special Event                                                                

Changing Perception of the Brand KXIP to a “Team for Fans”—Kings XI Punjab with Avian Media Pvt Ltd

INDUSTRY SECTOR CATEGORIES

Influence Women to Pursue Management Education and Positioning GMAT as ‘The Preferred Test’ by Institutes—Graduate Management Admission Council with Avian Media Pvt Ltd

Consumer Products/Services                                                                 

Never Get Lost Again—Ducere Technologies with Adfactors PR Pvt. Ltd.

Fashion and Beauty                                                                   

Parachute Advansed Art of Oiling—Parachute Advansed with Marico

Financial and Professional Services                                                                     

Banking Giant SBI Wins Over Indian Millennials—State Bank of India with Adfactors PR Pvt. Ltd.
Food and Beverage                                                                    

Building the Peanut Butter Category—AgroTech with Weber Shandwick India

Healthcare                                                                     

Dettol: Banega Swachh India—Integral PR Services Pvt. Ltd. with Reckitt Benckiser / Dettol

Industrial/Manufacturing                                                                       

Making GE in India Synonymous with ‘Make in India’—GE with Genesis Burson-Marsteller

Media, Arts and Entertainment                                                             

Taking Kabaddi to New Heights—Star Sports with Adfactors PR Pvt. Ltd.

Not for Profit                                                                

Time to ‘Un’burden India: Fight Chronic Disease through Ecosystem Conditioning—Partnership to Fight Chronic Disease (PFCD) with SPAG ASIA

Public Sector/Government                                                                     

National Museum: The Spark of a New Experience—National Museum, New Delhi with MD NICHE MEDIA CONSULTANTS

Technology                                                                   

GrowthEnabler: A Start-Up to Help Other Start-Ups—GrowthEnabler with Integral PR Services Pvt. Ltd.
Travel and Leisure                                                                      

There is More to Yatra.com Than Just Air Tickets  –Yatra Online Pvt Ltd with Avian Media Pvt Ltd

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