PRAXIS 2015, India’s only offsite weekend summit for communications professionals will be held on 25th and 26th September in the city of Mysore. The fourth edition of the annual event is expected to witness over 450 professionals from over 150 organisations in attendance. 35 speakers including three keynote speakers representing different continents will be the highlight if this event. This is arguably the largest gathering of communications professionals for a conference in India.
The theme for this year’s edition is ‘The Power to Create.’ During a 24 hour period 15 sessions which include five panel discussions and four special addresses. Will take place. The keynote speeches will be delivered by Andre Manning, Former Global Head – Public Relations and Public Affairs, Booking Dot Com and Philips from The Netherlands on What it take to be a Communications 3.0 professional?; Shonali Burke, President and CEO – Shonali Burke Consulting, Inc from Washington D.C.. On Why the Convergence of Content, Conversation, Creativity and Community will move PR Pros from the Break room to the Boardroom, and Rajdeep Sardesai, Journalist and Author from New Delhi on How the powerful communicate using compelling content?
“PRAXIS has now become ‘the event’ that PR professionals, both in-house and from consultancies have on their calendar. This year we are focusing on the future of Public Relations and the role of the profession in creating powerful content. It is indeed a summit that has become a platform that brings together professionals of all ages in an inspiring, relevant and engaging format,” says Aakriti Kaushik, Co- Chair, PRAXIS 2015.
There will be five special addresses on ‘mythology and PR’, ‘travel for PR professionals’, ‘digital storytelling’, ‘analytics in communications’ and ‘unleashing creativity’.
The panel discussions will focus on the relevance of independent firms, how PR as we know it is phasing out and on how solid partnerships between client and consultancies are forged. The power panel will include regional consultancy leaders. LynneAnne Davis of Fleishman Hillard, Angie Schneider from Porter Novelli. Ruder Finn’s Jean-Michel Dumont and Paul Mottram of Text 100 will be on this panel.
“The line-up of stellar speakers, this year makes PRAXIS 2015 bigger and better than the first three editions. This is a unique platform where consultancy and in-house professionals come together under one roof to interact and engage with one another.” says Parekhit Bhattacharjee, Co- Chair, PRAXIS 2015.
The highlight of this annual conference is a live concert over cocktails and dinner. World renowned percussionist Sivamani will perform solo at this edition.
PRAXIS was created as a movement of volunteers in 2012 under the aegis of The PRomise Foundation– a not-for-profit that was set up with one goal: to do Public Relations for Public Relations. PRAXIS is the acronym for Public Relations And Corporate Communications India Summit. It literally means to do or to act. The first three editions were held at Pondicherry (2012), Lavasa (2013), Agra (2014). The hallmark of the event is that it does neither repeats venues nor speakers.
The event is supported by a long list of partners. Platinum Partners: Adfactors PR, MSL Group India, Value 360. Diamond Partner:Astrum. Knowledge Partners: SCoRe and AMEC. Corporate Partners: ebay India & Ola Cabs. Silver Partners: The PRactice, Text 100 India, Genesis Burson Marsteller, Impact Research & Measurement and Ketchum Sampark. Bronze Partners: Avian Media, Simulations India, Aim High Consultancy, Weber Shandwick, IPAN Hill & Knowlton and 20:20 MSL Media Partners: The Holmes Report, PRmoment India, MxM India & Image Management. Digital Partner – Avignyata. Content Partner – Yellow Seed Content Solutions.Special Partners – Quik Relations, SKRIBE, PRCAI, St Josephs College and Symbiosis School of Media and Communications.