Lenskart appoints Avian Media for their PR mandate

Lenskart, India’s fastest growing eyewear business with a unique click and mortar presence has awarded its PR mandate to Avian Media. Lenskart offers premium quality and stylish eyewear, with over 10,000 different styles to cater to the fashion aspirations of modern India. The company is revolutionizing the eyewear industry by offering disruptive services like Free Home Eye check-up, 3D Try On, Free Home Trial and First Frame Free among others.

Avian Media will be responsible for Lenskart’s brand outreach in India and will help the brand grow its market share. The PR mandate also includes building demand for the category through campaigns/programs which will educate and spread awareness about the need for better eye care in India and positioning the brand as an industry authority.

Commenting on the latest win, Nitin Mantri, CEO, Avian Media said, “Lenskart is in a niche segment and has developed related expertise which differentiates the brand from its competition in the e-commerce space. We are delighted to partner with Lenskart and will work towards delivering successful communication campaigns to achieve their business goals.”

“Avian Media has a diverse portfolio across industries with a rich experience and expertise in the e-commerce space. It is our vision to revolutionize the eyewear category in India and to solve India’s eye care problem and we are excited to have Avian Media on board to collectively work towards achieving our business goals.” said Mr. Vikrant Mudaliar, Chief Marketing Officer, Lenskart.

Avian Media is an 11 year old specialist communications consultancy that derives its reputation from fostering client relationship through excellence in advocacy. In 2015, Avian Media won ‘Consultancy of the Year’ by Holmes Report in addition to four Sabre Gold Awards and four Certificates of Excellence. They have also won bronze in Independent Agency of the Year award at Campaign South-Asia Awards and emerged as the only Indian PR firm to be nominated for AMEC Awards 2013. In 2013, Avian Media won Silver in the South Asia PR Agency of Year category at the Campaign Asia-Pacific Awards and bagged the Sabre Gold Award and two certificates of excellence at the inaugural SABRE Awards India the same year. Avian has also been listed among the top 250 agencies of the world by the Holmes Report and ICCO.

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