Asia’s largest digital event for news media, Digital Media Asia (DMA) has just released its full conference programme. The event — which will take place this year in Hong Kong, on 17–19 November — offers 3 focussed days of conference and masterclasses, the presentation of the Asian Digital Media Awards and a foyer expo. It will also host an exclusive workshop organised by the Guardian News & Media’s Publisher network.
Since its launch in 2009, DMA — an event organised by The World’s Association of newspapers and news publishers (WAN-IFRA) – has grown to become the largest new media conference dedicated to the publishing industry in Asia.
DMA features seven carefully tailored sessions designed to strengthen news media company’s digital transformation strategy:
- Top 5 digital priorities
- Data strategy
- Media for Millennials
- Audience Intelligence
- Content optimisation
- Web TV — Video
- Growing digital revenues
Focus presentations and breakout sessions will complement these themes and tackle burning-hot questions for the industry, such as:
- Dealing with Ad blocking softwares
- 360 degree video and animation content
- Partnering with Facebook Instant Articles
- Programmatic advertising strategy
- From Periscope to Instagram: 10 types of social and mobile video
- Publishing a Snapchat news edition
- Monetising online video
- Re engineering the newsroom for multimedia
The world’s most innovative media houses will gather in Hong Kong to share their insight and knowledge:
- The Guardian
- The Economist
- The Wall Street Journal
- The Straits Times
- Apple Daily
- …and many more!
You can find the detailed programme, speakers’ list and all relevant information about Digital Media Asia at: http://dma.wan-ifra.org/
In addition to the conference sessions, vendors of business solutions, services and equipments will highlight their latest offerings at the Digital Media Asia Expo. Catch up with the latest tools for optimizing your editorial and advertising operations and boosting your digital business.
The winners of the 6th Asian Digital Media Awards, organised by WAN-IFRA and Google, will also be presented at DMA.
On November 17, DMA will offer in-depth sessions on mobile video and online classifieds leaded by recognised international experts with a notorious understanding of the Asian markets’ specificity and challenges.
DMA will also host an exceptional half day workshop organised by The Guardian News & Media Publisher Network, which will offer unique insights on how The Guardian is tackling partnerships with digital pure-players and technology suppliers, such as Facebook, Google, Samsung or Apple.