Vidooly,India’s first video analytics startup has partnered with Whistling Woods Film School promoted by Subhash Ghai and Mukta Arts Film. As per the tie up,Vidooly will serve as the default tool for video analytics and marketing for the students in the Institute. Students will be able to promote their short movies using Vidooly’s video intelligence on Youtube and across social media.
Vidooly was launched in November 2014 by Subrat Kar, Ajay Mishra and Nishant Radia. It is a YouTube intelligent marketing and analytics suite that helps content creators, brands and multi channel networks (MCNs) to maximize their YouTube organic views, build an audience base and earn more revenues on YouTube. It does this through its software suite that offers advanced features such as video tag suggestion, best time to upload, search rank analysis, competitor tracking, subscriber behavior analysis and influencers collaboration, to name a few.
Speaking about the tie up, Mr Subhash Ghai, acclaimed film director had this to say “Digital platforms are the future of content, both in India and globally and digitalisation of content creation has democratised the filmmaking process. This ecosystem has also enabled business models of content distribution and monetisation on digital platforms.
Vidooly is one of the best video intelligence platforms around today and we are proud to partner with them to make this platform available to all students of Whistling Woods who are undergoing pioneering education in India in content creation, audience development and monetisation for digital platforms.
This is a first of its kind course in India, which has been developed by our faculty in association with YouTube. For a course of such a high caliber, we needed a high quality video distribution facilitation platform and in Vidooly we have found the same.”
Since it’s beta launch in November 2014, Vidooly has added 2000+ individual YouTube channels such as Glamrs, Indian Food Network, Apuseries, Myntra and 15 MCNs, across the globe to their list of customers using their dashboard; nearly 120K videos are uploaded every month through Vidooly’s network while it’s big data engine analyses 500 million plus monthly videos through its platform.
Speaking about the tie up, Mr Nishant Radia,Co-founder of Vidooly had this to say “We are very excited to bring Vidooly’s tools to such a prestigious institution. Internet, smartphones and apps have revolutionised the way we watch and distribute movies. With Vidooly’s tools the students can showcase and distribute their films online effectively. Vidooly is all about helping content creators smartly express their creativity, analyze the trends and engage with your target audience. Keeping that in mind, nothing’s better than partnering with the future creators at Whistling Woods and helping them understand the importance of analytics from day one of their journey.”
Vidooly’s intelligent marketing and analytics suite is already helping content creators, brands and multi channel networks (MCNs), to maximize their YouTube organic views, build an audience base and earn more revenues on YouTube. Coupled with new features like sentiment analysis, competitor analysis, influencer suggestions and social media integration, Vidooly will let these aspiring filmmakers and actors to promote their craft online independently without any investment.
Recent rise of online content creators like AIB and East India comedy have showcased how successful can Youtube can be for native online video content. Even short film makers are increasingly taking this approach as it is efficient and censor free.
With the entry of Facebook & Twitter in the social video space, content creators have larger opportunity to be discovered by their fans. Even established film studios are launching apps and movies to catch up with the new world of online video streaming.
With over 1 billion users visiting Youtube every month and over 7 billion video views everyday on Facebook, digital is rapidly changing the way video content is being viewed today. Rise of social platforms like Vine, Snapchat, Whatsapp among millennials is also a testimony to the trend of growing mobile video too.
Vidooly’s tie up with Whistling woods aims to create the next batch of blockbuster film makers and content creators who use technology to promote movies on platforms visited by millions worldwide.