IPL2016: Exploring Social Media beyond boundaries

Cricket, being the gentlemen’s exciting game has a fiery fan base all over the world and nowhere is the passion more evident than on social media. IPL became the first ever league to set new heights when it beamed matches live via YouTube. The social media stats read how the online community is set to register a boom just like Virat Kohli’s run scoring spree.

As per Facebook, the ongoing edition of IPL generated about 111 million interactions till April 20, 2016 with 14.2 million users logging in to discuss the game. Stats show that Virat Kohli, who has taken the cricketing world by storm, is the most discussed player on Facebook followed by Mumbai Indian skipper Rohit Sharma.

The numbers game in terms of followers on Facebook was led by Kohli with 27.1 million followers, followed by Yuvraj Singh with 11.6 million followers. Rohit Sharma, Shikhar Dhawan and Chris Gayle have 9.5 million, 6.7 million and 6.2 million followers respectively.

As much as he enjoys dominating the opposition, Virat Kohli also dominates the Instagram scene. With 3 million followers and counting, Kohli is way ahead of his contemporaries- AB de Villers and Yuvraj Singh who boast of 1 million followers each.

Along with technical advancements on field, players and umpires all wired up with mics, the game is witnessing the next level with every ball bowled. The social media platforms have become the next Colosseum where brands compete like gladiators to win it big, boosting the IPL’s overall PR value.

The official IPL website has a social tab that captures all online conversations including a leader-board for Tweets and mentions related to each IPL team and the tournament itself.

One can very well say that the IPL is indeed the biggest cricketing fest but with the advent of social media, it has become the new age ‘Mahabharat’ everybody wants to witness.

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