Digital is Changing The Way OOH is Seen

The OOH (Out of Home) industry in India, over the years has gone from pillar to post to touching the skies, literally. The industry has seen a big boost having put their best foot forward and achieved new milestones.

With the launch of Digital OOH network, the face of OOH is changing. From Airtel splashing Ujjain’s walls, ghats with 3G ads for Kumbh Mela to Kurkure running on Family Express, the branded train, OOH is changing.

Digital is driving OOH growth worldwide, supported by data and greater connectivity. Indian OOH industry shining at ADFEST 2016 is witness to it.

Held at Pattaya, Bangkok, ADFEST, an annual advertising festival saw agencies from India make a strong impression in the Outdoor Lotus awards by winning seven awards in different categories.

MCCANN WORLDGROUP INDIA bagged two silver trophies for its GASTRINA client from Dabur in two different categories- EXTERNAL/STREET SIGNS & STREET FURNITURE category and HEALTH & PERSONAL CARE category. The campaign showcased the different musical instruments inside the human stomach such as French Horn, Fugelhorn and Saxophone and stated ‘Stop The Music’.

BBDO India took two Silver trophies for its Ariel Matic client for their Share the Load campaign in the categories of AMBIENT: SMALL SCALE category & POINT OF PURCHASE (POP) DISPLAY. The campaign was an initiative to interrupt the gender inequality and push men to help women in doing the laundry.

TAPROOT DENSTU agency also stood out at the awards by winning two set of awards for different brands and categories. In the category of HOUSEHOLD PRODUCTS & MAINTENANCE, the agency bagged the Bronze award for DULUX PAINT. The campaign showed the paint colors in 3D real touch.


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