Three decades later, the Tylenol crisis is still a PR benchmark of how to manage a crisis. Here’s what PR pros can learn from it.
An infographic exploring the link between psychology and public relations.
With much of the press focus on hospitals in India being negative in recent times, here are some tips for how hospitals can avoid major PR pitfalls.
Medical PR crises encompass a variety of flavours like lawsuits, white collar crime, massive layoffs and personal tragedies. Here are two cases from the past. Each company faced their own crisis, but only one came out unscathed.
The promising pharmaceutical market in India has tremendous promotional potential, but corporates are often forced to given in to social pressure. So just how are the 100s of drug companies to market their products?