An analysis of how Indian underwear brands have positioned themselves and three tips for how they can evolve.
Deepak Jolly, Vice President Public Affairs and Communications, Coca Cola India and South West Asia, on how a series of sustained and effective sustainability initiatives have contributed to Coca Cola’s growth in India.
Brand ambassadors are meant to help the product, not harm it! Here is a look at 5 brand ambassadors who just didn’t click.
In the age of social media and easily accessible technology, is the ancient art of conversation still the most important tool for marketers?
Giving some sanity to Sony’s late-entry launch of the Tablet S and Tablet P.
Just because a celebrity is famous, it doesn’t mean he’ll make a good brand ambassador.