Stephen Manallack, author of Soft Skills for a Flat World (Tata McGraw-Hill), combines the best of India and the best of the Westland creating cross-cultural understanding.
Handmade posters to Promoted Tweets: The evolution of marketing for Bollywood movies.
PETA has always looked to shock with their campaigns, but has their latest stunt gone too far?
For ages, a wedding in the family has meant an exhaustive guest-list which in turn has meant an exhausted messenger. Strictly adhering to generations of tradition and culture, ornate Ganesh-motifed invitations, with paisley bordered gold lettering, and a booklet for an itinerary, would personally be delivered to scores of relatives, friends and neighbours. Each of read more
Tourism campaigns are an excellent way to promote a destination. Movies have been known for long to do that through their outdoor locations shootings. Here are a few things to keep in mind.
It’s the people that make the company. If Richard Branson wasn’t so kooky, would Virgin be so creative? Is Steve Jobs wasn’t such a thinker would there even exist an iPod ? If Vijay Mallya didn’t live life king size, would his beer be so popular?