IPL2016: Exploring Social Media beyond boundaries

Cricket, being the gentlemen’s exciting game has a fiery fan base all over the world and nowhere is the passion more evident than on social media. IPL became the first ever league to set new heights when it beamed matches live via YouTube. The social media stats read how the online community is set to read more

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Big Shots: The people who sketch the art of PR and Corporate Communication

“Nobody counts the number of ads you run; they just remember the impression you make.”, said Advertising Pioneer, Bill Bernbach about the importance of Public Relations. While all significant is the image that is on the lead, seen and much talked about, it is the people behind the job, ever busy and thinking to keep read more

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