Year-on-year brand value increase is highest in BrandZ’s 10-year history – reflecting a new sense of consumer empowerment, and smart business management by corporates Finance brands are highest risers in the BrandZ™ India Top 50; HDFC Bank is most valuable brand for second year; home and personal care brands perform strongly The total value of read more
Nissan and PlayStation will once again be searching the virtual world of Gran Turismo 6, for a real world racing driver. The revolutionary GT Academy prepares for its biggest year yet and once again offers gamers the chance to live the dream as a NISMO Athlete. GT Academy Online Final Qualification round commenced on 2ndJune read more
Unveiling a completely new approach to financial products and services, BMW Financial Services India has launched a strategic campaign ‘Half is not Full’ to reinvent the customer connect. Finance products are considered dry and complicated topics at large. As a usual practice, customers start considering financial solutions only after the vehicle has been chosen. It read more
Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience. Different markets respond in different ways to the various components that make up one complete brand, and global brands must find a way of communicating their unique brand consistently across all of these different markets. read more
Six Public Relations tips for Indian Auto Giant, Maruti Suzuki.
How Ferrari’s massive PR stunt in China left viewers seeing red. But not in the way you think…