Author Information

Team Auto covers the booming Automobile industry of India. The market is full of opportunities and our ‘petrol-heads’ have stepped on the gas to figure out the PR impact of this sector and its offerings. Gujarat maybe fast becoming India’s Detroit but is Singur really left far behind?

Archive | Automobile Sector RSS feed for this section

Transform Asia-Pacific Shortlist Reveals Worldwide Branding Excellence

Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience. Different markets respond in different ways to the various components that make up one complete brand, and global brands must find a way of communicating their unique brand consistently across all of these different markets. […]

Leave a comment Continue Reading →

Six PR Tips For Maruti To Manage Manesar Crisis

Six Public Relations tips for Indian Auto Giant, Maruti Suzuki.

3 Comments Continue Reading →

Ferrari’s PR Campaign in China Hits a Wall… Literally

How Ferrari’s massive PR stunt in China left viewers seeing red. But not in the way you think…

Leave a comment Continue Reading →

How GM India’s PR Campaign Beat Bankruptcy Abroad

After the downfall of General Motors, USA in 2009 – GM India did the unthinkable. They managed to make themselves the most commercially sought-after car brand in the country, that year.

Leave a comment Continue Reading →

Repositioning: The Only Way for Car Designers to Survive in a Crowded Indian Auto Market?

A look at how custom car designers like DC Design have had to reposition their brand to stay relevant in the Indian Auto market.

Leave a comment Continue Reading →

6 Tips for Effective Photo Ops – Lessons from the Indian Auto Expo 2012

A photo opportunity is a powerful PR tool if used right. Here are some learnings from how brands used photo ops to leverage their message at the Auto Expo 2012.

Leave a comment Continue Reading →

Why Brand Ambassadors Were Under-Utilized at the India Auto Expo 2012

Even though celebrities flooded the Auto Expo, very few brands actually utilized them in a creative manner. Three tips for what auto manufacturers could have done with their brand ambassadors for better brand recall.

Leave a comment Continue Reading →

The new-age adventurous automakers, all set to break their image cliche

Auto manufacturers are dropping their umbrella brand name from their product promotions. A new trend to remove redundancy or a risky bet?

Leave a comment Continue Reading →