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Team Auto covers the booming Automobile industry of India. The market is full of opportunities and our ‘petrol-heads’ have stepped on the gas to figure out the PR impact of this sector and its offerings. Gujarat maybe fast becoming India’s Detroit but is Singur really left far behind?

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BMW Financial Services India reinvents and simplifies ‘customer connect’ through an innovative social media campaign

Unveiling a completely new approach to financial products and services, BMW Financial Services India has launched a strategic campaign ‘Half is not Full’ to reinvent the customer connect. Finance products are considered dry and complicated topics at large. As a usual practice, customers start considering financial solutions only after the vehicle has been chosen. It […]

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Transform Asia-Pacific Shortlist Reveals Worldwide Branding Excellence

Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience. Different markets respond in different ways to the various components that make up one complete brand, and global brands must find a way of communicating their unique brand consistently across all of these different markets. […]

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Six PR Tips For Maruti To Manage Manesar Crisis

Six Public Relations tips for Indian Auto Giant, Maruti Suzuki.

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Ferrari’s PR Campaign in China Hits a Wall… Literally

How Ferrari’s massive PR stunt in China left viewers seeing red. But not in the way you think…

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How GM India’s PR Campaign Beat Bankruptcy Abroad

After the downfall of General Motors, USA in 2009 – GM India did the unthinkable. They managed to make themselves the most commercially sought-after car brand in the country, that year.

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Repositioning: The Only Way for Car Designers to Survive in a Crowded Indian Auto Market?

A look at how custom car designers like DC Design have had to reposition their brand to stay relevant in the Indian Auto market.

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6 Tips for Effective Photo Ops – Lessons from the Indian Auto Expo 2012

A photo opportunity is a powerful PR tool if used right. Here are some learnings from how brands used photo ops to leverage their message at the Auto Expo 2012.

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Why Brand Ambassadors Were Under-Utilized at the India Auto Expo 2012

Even though celebrities flooded the Auto Expo, very few brands actually utilized them in a creative manner. Three tips for what auto manufacturers could have done with their brand ambassadors for better brand recall.

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