Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience. Different markets respond in different ways to the various components that make up one complete brand, and global brands must find a way of communicating their unique brand consistently across all of these different markets. […]
Six Public Relations tips for Indian Auto Giant, Maruti Suzuki.
How Ferrari’s massive PR stunt in China left viewers seeing red. But not in the way you think…
After the downfall of General Motors, USA in 2009 – GM India did the unthinkable. They managed to make themselves the most commercially sought-after car brand in the country, that year.
A look at how custom car designers like DC Design have had to reposition their brand to stay relevant in the Indian Auto market.
A photo opportunity is a powerful PR tool if used right. Here are some learnings from how brands used photo ops to leverage their message at the Auto Expo 2012.
Even though celebrities flooded the Auto Expo, very few brands actually utilized them in a creative manner. Three tips for what auto manufacturers could have done with their brand ambassadors for better brand recall.
Auto manufacturers are dropping their umbrella brand name from their product promotions. A new trend to remove redundancy or a risky bet?