The Seven- day Trend Story


Auto Expo, India’s most awaited Motor show took place this year between 3rd and 9th February. As expected, the footfall was noted in lakhs but what surprised everyone and surpassed all expectations was the response on Social Media. Organized by SIAM (Society of Indian Automobile Manufacturers), the expo saw a footfall of 7 lakh people this year. With such read more

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India’s Top Brands Achieve 33% Value Growth

2015_BZ_India_Top_100NEW (2)

Year-on-year brand value increase is highest in BrandZ’s 10-year history – reflecting a new sense of consumer empowerment, and smart business management by corporates Finance brands are highest risers in the BrandZ™ India Top 50; HDFC Bank is most valuable brand for second year; home and personal care brands perform strongly The total value of read more

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Nissan Scouting for Racing Driver in India


Nissan and PlayStation will once again be searching the virtual world of Gran Turismo 6, for a real world racing driver. The revolutionary GT Academy prepares for its biggest year yet and once again offers gamers the chance to live the dream as a NISMO Athlete. GT Academy Online Final Qualification round commenced on 2ndJune read more

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BMW Financial Services India reinvents and simplifies ‘customer connect’ through an innovative social media campaign

Dr. Stefan Schlipf, MD, BMW Financial Services India

Unveiling a completely new approach to financial products and services, BMW Financial Services India has launched a strategic campaign ‘Half is not Full’ to reinvent the customer connect. Finance products are considered dry and complicated topics at large. As a usual practice, customers start considering financial solutions only after the vehicle has been chosen. It read more

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Transform Asia-Pacific Shortlist Reveals Worldwide Branding Excellence


Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience. Different markets respond in different ways to the various components that make up one complete brand, and global brands must find a way of communicating their unique brand consistently across all of these different markets. read more

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