Nissan and PlayStation will once again be searching the virtual world of Gran Turismo 6, for a real world racing driver. The revolutionary GT Academy prepares for its biggest year yet and once again offers gamers the chance to live the dream as a NISMO Athlete. GT Academy Online Final Qualification round commenced on 2ndJune […]
Unveiling a completely new approach to financial products and services, BMW Financial Services India has launched a strategic campaign ‘Half is not Full’ to reinvent the customer connect. Finance products are considered dry and complicated topics at large. As a usual practice, customers start considering financial solutions only after the vehicle has been chosen. It […]
Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience. Different markets respond in different ways to the various components that make up one complete brand, and global brands must find a way of communicating their unique brand consistently across all of these different markets. […]
Six Public Relations tips for Indian Auto Giant, Maruti Suzuki.
How Ferrari’s massive PR stunt in China left viewers seeing red. But not in the way you think…
After the downfall of General Motors, USA in 2009 – GM India did the unthinkable. They managed to make themselves the most commercially sought-after car brand in the country, that year.