Nissan Scouting for Racing Driver in India

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Nissan and PlayStation will once again be searching the virtual world of Gran Turismo 6, for a real world racing driver. The revolutionary GT Academy prepares for its biggest year yet and once again offers gamers the chance to live the dream as a NISMO Athlete. GT Academy Online Final Qualification round commenced on 2ndJune […]

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BMW Financial Services India reinvents and simplifies ‘customer connect’ through an innovative social media campaign

Dr. Stefan Schlipf, MD, BMW Financial Services India

Unveiling a completely new approach to financial products and services, BMW Financial Services India has launched a strategic campaign ‘Half is not Full’ to reinvent the customer connect. Finance products are considered dry and complicated topics at large. As a usual practice, customers start considering financial solutions only after the vehicle has been chosen. It […]

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Transform Asia-Pacific Shortlist Reveals Worldwide Branding Excellence

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Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience. Different markets respond in different ways to the various components that make up one complete brand, and global brands must find a way of communicating their unique brand consistently across all of these different markets. […]

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