The Opening Keynote by Harish Bijoor, Brand Expert at PRestival 2012 on ‘The Future of PR’
An analysis of how Indian underwear brands have positioned themselves and three tips for how they can evolve.
Deepak Jolly, Vice President Public Affairs and Communications, Coca Cola India and South West Asia, on how a series of sustained and effective sustainability initiatives have contributed to Coca Cola’s growth in India.
Brand ambassadors are meant to help the product, not harm it! Here is a look at 5 brand ambassadors who just didn’t click.
In the age of social media and easily accessible technology, is the ancient art of conversation still the most important tool for marketers?
Giving some sanity to Sony’s late-entry launch of the Tablet S and Tablet P.
Just because a celebrity is famous, it doesn’t mean he’ll make a good brand ambassador.
Taking from the discussion on FDI in retail at the HT Leadership Summit 2011 here are some perspectives that come from the policy makers and academicians.
With the green light being signalled to cut the red tape surrounding India’s retail sector, the country is all set to become one of the most attractive destinations for foreign direct investment.
What happens when you choose one brand of shampoo over the other? Is the shampoo really better or it is all the brand associations that’s been built using advertising? When two brands lock horns in the same segment, a battle to gain market shares is bound to ensue.