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‘Everything sells...’, or does it? Consumer products are broadly categorised into consumer durables and non-durables also known as FMCG (Fast Moving Consumer Goods). Team Consumer Capers are rationalists who think it takes a little more than ‘Push Marketing’ to sell. They write about brand image, campaigns, sponsorship, consumer engagement, experiential marketing and PR behind any conceivable item in your day to day life, which you probably take for granted.

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The Future of PR: Harish Bijoor, Brand Expert at PRestival 2012

The Opening Keynote by Harish Bijoor, Brand Expert at PRestival 2012 on ‘The Future of PR’

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Yeh Andar Ki Baat Hai – Decoding the Image Strategy of Indian Underwear Brands

An analysis of how Indian underwear brands have positioned themselves and three tips for how they can evolve.

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How to Drive Collaboration, Innovation, and Growth Through Communications: Deepak Jolly, Coca Cola

Deepak Jolly, Vice President Public Affairs and Communications, Coca Cola India and South West Asia, on how a series of sustained and effective sustainability initiatives have contributed to Coca Cola’s growth in India.

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5 Indian Brand Ambassadors Who Flopped

Brand ambassadors are meant to help the product, not harm it! Here is a look at 5 brand ambassadors who just didn’t click.

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Infographic – The Power of Word of Mouth Marketing

In the age of social media and easily accessible technology, is the ancient art of conversation still the most important tool for marketers?

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Coming in second might be better for a brand

Giving some sanity to Sony’s late-entry launch of the Tablet S and Tablet P.

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7 things to keep in mind before you choose a brand ambassador for your product

Just because a celebrity is famous, it doesn’t mean he’ll make a good brand ambassador.

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FDI to boost image of India’s retail sector; May turn into a reality check for Indian brands

Taking from the discussion on FDI in retail at the HT Leadership Summit 2011 here are some perspectives that come from the policy makers and academicians.

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Foreign brands set to change India’s retailing image

With the green light being signalled to cut the red tape surrounding India’s retail sector, the country is all set to become one of the most attractive destinations for foreign direct investment.

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Do Brands Need to Get More Ruthless with Competitors, When Advertising?

What happens when you choose one brand of shampoo over the other? Is the shampoo really better or it is all the brand associations that’s been built using advertising? When two brands lock horns in the same segment, a battle to gain market shares is bound to ensue.

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