Transform Magazine: Brand strategy in Asia-Pacific

There are so many components to a successful brand strategy that it can sometimes be difficult for branding professionals to ensure that they are abreast of industry trends. Meeting with peers and hearing from those who are excelling in this field provides professionals with an opportunity to stand back and get a feel for the read more

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Lenskart appoints Avian Media for their PR mandate

Avian Media

Lenskart, India’s fastest growing eyewear business with a unique click and mortar presence has awarded its PR mandate to Avian Media. Lenskart offers premium quality and stylish eyewear, with over 10,000 different styles to cater to the fashion aspirations of modern India. The company is revolutionizing the eyewear industry by offering disruptive services like Free read more

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India’s Top Brands Achieve 33% Value Growth

2015_BZ_India_Top_100NEW (2)

Year-on-year brand value increase is highest in BrandZ’s 10-year history – reflecting a new sense of consumer empowerment, and smart business management by corporates Finance brands are highest risers in the BrandZ™ India Top 50; HDFC Bank is most valuable brand for second year; home and personal care brands perform strongly The total value of read more

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OnePlus Pulls Out Yet Another Genius, Launching OnePlus 2 in Virtual Reality

OnePlus2 invite

Making history with world’s first product launch event in Virtual Reality (VR) OnePlus mobiles is all set to present yet another case study worth being a talk point for the marketing fraternity. Will the virtual launch of OnePlus 2 prove to be another feather in the cap of OnePlus or otherwise is something that’s to be read more

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Godrej Appliances Bags ‘Asia’s Most Promising Brand’ by WCRC and KPMG India


Godrej Appliances,  a leading brand in the appliances sector in India, has been recognized as ‘Asia’s Most Promising Brand’  for the year 2013-14 by World Consulting and Research Corporation (WCRC). The Process Advisors & Evaluators were KPMG India. Asia’s Most Promising Brands 2013-2014 is a World Consulting & Research Corporation (WCRC) and ibrands 360 research read more

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