World’s leading producers of beer, wine, and spirits united to launch the Digital Guiding Principles (DGPs), the first-ever set of global guidelines for beverage alcohol producers’ online marketing and social media use. The DGPs require the content of any online marketing to meet the same high standards that apply to traditional marketing activities. The launch […]
Dettol launched an interesting global campaign ‘Give Life a Hand’ to emphasize on the importance of a simple act of hand-washing with soap, and drive habit change. The campaign spread awareness particularly among children because they are the most effective agents of change in society. Largely led by digital, the campaign invited people to pledge their support […]
Through the last year, advertisers in mobile-led countries like China and India have made heavy investments in building and marketing Apps. Slowly however, marketers are starting to look beyond installs at engaging users to improve the return on investment from their apps effectively. Yintai.com, a leading online boutique operating in China, has an unremitting volume […]
The Opening Keynote by Harish Bijoor, Brand Expert at PRestival 2012 on ‘The Future of PR’
An analysis of how Indian underwear brands have positioned themselves and three tips for how they can evolve.
Deepak Jolly, Vice President Public Affairs and Communications, Coca Cola India and South West Asia, on how a series of sustained and effective sustainability initiatives have contributed to Coca Cola’s growth in India.
Brand ambassadors are meant to help the product, not harm it! Here is a look at 5 brand ambassadors who just didn’t click.
In the age of social media and easily accessible technology, is the ancient art of conversation still the most important tool for marketers?