OnePlus Pulls Out Yet Another Genius, Launching OnePlus 2 in Virtual Reality

OnePlus2 invite

Making history with world’s first product launch event in Virtual Reality (VR) OnePlus mobiles is all set to present yet another case study worth being a talk point for the marketing fraternity. Will the virtual launch of OnePlus 2 prove to be another feather in the cap of OnePlus or otherwise is something that’s to be […]

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Godrej Appliances Bags ‘Asia’s Most Promising Brand’ by WCRC and KPMG India

godrej-logo

Godrej Appliances,  a leading brand in the appliances sector in India, has been recognized as ‘Asia’s Most Promising Brand’  for the year 2013-14 by World Consulting and Research Corporation (WCRC). The Process Advisors & Evaluators were KPMG India. Asia’s Most Promising Brands 2013-2014 is a World Consulting & Research Corporation (WCRC) and ibrands 360 research […]

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CAMPAIGN WATCH: Kaam Yahin Banta Hai

IndiaMART.com

India’s largest online marketplace, rolled out its new brand campaign featuring Irrfan Khan, and driving the core message as ‘Kaam Yahin Banta Hai’. Objective is to create extensive awareness among masses on the wide opportunities that the platform offers to the buyers across the globe, who could easily find sellers across different product categories on IndiaMart. […]

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India Inc. Losing Top Talent to Startups

startup

39% organisations lost their top talent to startups in past six months. 45% of the companies surveyed agree that they had lost their choicest and top talent to startups. Over 60% candidates with 2-5 years experience move to startups to explore their creative side, and about 67% of the candidates with 5-10 years experience join startups for better […]

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Transform Asia-Pacific Shortlist Reveals Worldwide Branding Excellence

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Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience. Different markets respond in different ways to the various components that make up one complete brand, and global brands must find a way of communicating their unique brand consistently across all of these different markets. […]

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