EXPERT TALK: Dilip Cherian, Co-founder, Perfect Relations

Widely regarded as ‘Image Guru of India’, Dilip Cherian, the Co-founder and Consulting Partner of Perfect Relations, South Asia’s largest image management and lobbying firm pioneered the concept of image management in India. Feathers in his cap include his role as a communication’s & public affairs consultant, a political advisor and a practicing political & policy specialist of read more

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EXPERT TALK: Jim James, CEO Founder EastWest PR

At the age of 28 Jim left the sunny climes of Manchester, UK, for Singapore to start his first business, EASTWEST Public Relations. That began a lifelong journey of learning how to be a better entrepreneur, build a more profitable and sustainable business, and achieve a healthy worklife balance. His journey later brought him to India as read more

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Role of ‘new PR’ in the eyes of CMOs: MSL Report

Public relations (PR) in India is at a transformative stage. The traditional approach (read: media relations) is dead. Yet, PR a long way off from becoming the brand communication lead. What should the industry do to complete its transformation? MSLGROUP’s 2015 annual report on the state of the industry changes details the findings of a read more

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