Grey Group Singapore wins Global Healthcare Agency of the Year at the New York Festivals’ Global Awards

Fullscreen capture 11172014 120739 PM

This year’s New York Festivals’ Global Awards saw Grey Group Singapore sweep the healthcare awards including clinching the prestigious Grand Global award, five Global awards and three finalist certificates. These wins follow the prestigious 2014 Spikes Asia Festival of Creativity where Grey Group was the most-awarded agency in the healthcare category. The ‘MOVE – Human Calligraphy’ […]

Continue reading


India Inc. Losing Top Talent to Startups

startup

39% organisations lost their top talent to startups in past six months. 45% of the companies surveyed agree that they had lost their choicest and top talent to startups. Over 60% candidates with 2-5 years experience move to startups to explore their creative side, and about 67% of the candidates with 5-10 years experience join startups for better […]

Continue reading


Transform Asia-Pacific Shortlist Reveals Worldwide Branding Excellence

trans-conf-final

Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience. Different markets respond in different ways to the various components that make up one complete brand, and global brands must find a way of communicating their unique brand consistently across all of these different markets. […]

Continue reading


#handfie: A Viral Campaign To Fight Virus & Bacterial Spread

#handfies

Dettol launched an interesting global campaign ‘Give Life a Hand’ to emphasize on the importance of a simple act of hand-washing with soap, and drive habit change. The campaign spread awareness particularly among children because they are the most effective agents of change in society. Largely led by digital, the campaign invited people to pledge their support […]

Continue reading