Year-on-year brand value increase is highest in BrandZ’s 10-year history – reflecting a new sense of consumer empowerment, and smart business management by corporates Finance brands are highest risers in the BrandZ™ India Top 50; HDFC Bank is most valuable brand for second year; home and personal care brands perform strongly The total value of read more
This year’s New York Festivals’ Global Awards saw Grey Group Singapore sweep the healthcare awards including clinching the prestigious Grand Global award, five Global awards and three finalist certificates. These wins follow the prestigious 2014 Spikes Asia Festival of Creativity where Grey Group was the most-awarded agency in the healthcare category. The ‘MOVE – Human Calligraphy’ read more
39% organisations lost their top talent to startups in past six months. 45% of the companies surveyed agree that they had lost their choicest and top talent to startups. Over 60% candidates with 2-5 years experience move to startups to explore their creative side, and about 67% of the candidates with 5-10 years experience join startups for better read more
Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience. Different markets respond in different ways to the various components that make up one complete brand, and global brands must find a way of communicating their unique brand consistently across all of these different markets. read more
Dettol launched an interesting global campaign ‘Give Life a Hand’ to emphasize on the importance of a simple act of hand-washing with soap, and drive habit change. The campaign spread awareness particularly among children because they are the most effective agents of change in society. Largely led by digital, the campaign invited people to pledge their support read more
Three decades later, the Tylenol crisis is still a PR benchmark of how to manage a crisis. Here’s what PR pros can learn from it.