Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience. Different markets respond in different ways to the various components that make up one complete brand, and global brands must find a way of communicating their unique brand consistently across all of these different markets. […]
Dettol launched an interesting global campaign ‘Give Life a Hand’ to emphasize on the importance of a simple act of hand-washing with soap, and drive habit change. The campaign spread awareness particularly among children because they are the most effective agents of change in society. Largely led by digital, the campaign invited people to pledge their support […]
Three decades later, the Tylenol crisis is still a PR benchmark of how to manage a crisis. Here’s what PR pros can learn from it.
An infographic exploring the link between psychology and public relations.
With much of the press focus on hospitals in India being negative in recent times, here are some tips for how hospitals can avoid major PR pitfalls.
Medical PR crises encompass a variety of flavours like lawsuits, white collar crime, massive layoffs and personal tragedies. Here are two cases from the past. Each company faced their own crisis, but only one came out unscathed.