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As real as real estate, Team Infra members are the ones who observe the infrastructure industry for Image management. Mind you, this team has a penchant to be controversial. Be it your sea-link, nuclear power, the real estate scams or land acquisition bill, Team Infra brings to you an in-depth analysis comprising both pros & cons.

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Transform Asia-Pacific Shortlist Reveals Worldwide Branding Excellence

Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience. Different markets respond in different ways to the various components that make up one complete brand, and global brands must find a way of communicating their unique brand consistently across all of these different markets. […]

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Central Value of Integrity – Reason for Idea Remaining Untainted by the 2G Scam: Dr. Pragnya Ram, Aditya Birla Group

Dr. Pragnya Ram on how a central tenant of integrity aligns the business and communications functions of the Aditya Birla Group in a singular goal.

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Mullaperiyar Dam Crisis – 7 Communication Tips for the Government

On the eve of Republic Day, we thought of bringing you a current example of a public panic emerging from confused messaging across the state political spectrum. Here are Image Management’s tips for the government to pacify the panic caused by the Mullaperiyar Dam’s perceived safety.

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Delhi on a ‘fine’ way to shed its ‘unsafe’ image?

Delhi is working hard to change the perception of it being an unsafe city

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Indian States Re-branding Themselves to Attract Investments and Tourism – a Few Tips

When Narendra Modi Tweets about the rise of Gujarat as an auto manufacturer’s hub, we are reminded of how political heads have become spokespersons for their state.  A chief minister, speaking about the economic and industrial growth of the state brings a lot of credibility to the claims made, but is it only a one […]

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Calm Before the Storm – Communicating Disaster Management

With the increasing threat of disasters, both natural and man-made, there is a greater need for communication. Read on to learn about the four phases of disaster management, when it comes to communication.

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Say Real Estate in PR Language

Real estate has come a long way in India. From advertorials, full page ads to giving out a free BMW, Real estate communication has taken a more aggressive and a luxury outlook over the last few years. Read this article on real estate communication and things you must do if you are in to this business!!

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Spam does not sell houses; perspective does!!

Have unending property SMSes irritated you to no end? Are you a realtor, about to send out another round of bulk SMSes? STOP and read an image expert’s take on the ills of spamming and the benefits of communicating better!

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