MNI India Business Indicator based on the monthly poll of Indian business executives experienced the sharpest fall in 11 months, declining 6.1% to 64.2 in January from 68.4 inDecember 2014. Business confidence eased for the fourth consecutive month to the lowest level sinceApril 2014, the month before Narendra Modi was elected as Prime Minister. Sentiment […]
CII with BMGI Showcase Successful Organizational Strategies at the “Conference on Turnaround Strategy”
CII along with BMG organized the “Conference on Turnaround Strategy”. The conference focused on providing a roadmap to Industry on formulating strategies for Business Transformation. The conference was attended by over 100 organizational representatives. BMGI and CII released a White Paper on “Strategies for the New Age Corporation – Bridging the Chasm Between Fact and […]
Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience. Different markets respond in different ways to the various components that make up one complete brand, and global brands must find a way of communicating their unique brand consistently across all of these different markets. […]
Central Value of Integrity – Reason for Idea Remaining Untainted by the 2G Scam: Dr. Pragnya Ram, Aditya Birla Group
Dr. Pragnya Ram on how a central tenant of integrity aligns the business and communications functions of the Aditya Birla Group in a singular goal.
On the eve of Republic Day, we thought of bringing you a current example of a public panic emerging from confused messaging across the state political spectrum. Here are Image Management’s tips for the government to pacify the panic caused by the Mullaperiyar Dam’s perceived safety.
Delhi is working hard to change the perception of it being an unsafe city
When Narendra Modi Tweets about the rise of Gujarat as an auto manufacturer’s hub, we are reminded of how political heads have become spokespersons for their state. A chief minister, speaking about the economic and industrial growth of the state brings a lot of credibility to the claims made, but is it only a one […]
With the increasing threat of disasters, both natural and man-made, there is a greater need for communication. Read on to learn about the four phases of disaster management, when it comes to communication.