Year-on-year brand value increase is highest in BrandZ’s 10-year history – reflecting a new sense of consumer empowerment, and smart business management by corporates Finance brands are highest risers in the BrandZ™ India Top 50; HDFC Bank is most valuable brand for second year; home and personal care brands perform strongly The total value of read more
Praxis Media, in association with Business Synergy and Global Brands Network, declared the prestigious National Business & Service Achievers, 2015 on July 31, 2015 to recognize and honor around 50 winners at 5 different levels for their continuing commitment to excellence, developing best practices and innovative strategies for the growth of the business and service read more
Mindmine Summit 2015 that aims to visualize 10-year roadmap for India will witness stalwarts from different industries, governance, politics and media who will discuss subjects of national interest around the theme ‘2015 to 2015 – India Decade?’ The Hero Group, an enterprise valued in excess of USD 5 billion, recently announced the ninth edition of read more
MNI India Business Indicator based on the monthly poll of Indian business executives experienced the sharpest fall in 11 months, declining 6.1% to 64.2 in January from 68.4 inDecember 2014. Business confidence eased for the fourth consecutive month to the lowest level sinceApril 2014, the month before Narendra Modi was elected as Prime Minister. Sentiment read more
CII along with BMG organized the “Conference on Turnaround Strategy”. The conference focused on providing a roadmap to Industry on formulating strategies for Business Transformation. The conference was attended by over 100 organizational representatives. BMGI and CII released a White Paper on “Strategies for the New Age Corporation – Bridging the Chasm Between Fact and read more
Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience. Different markets respond in different ways to the various components that make up one complete brand, and global brands must find a way of communicating their unique brand consistently across all of these different markets. read more
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