Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience. Different markets respond in different ways to the various components that make up one complete brand, and global brands must find a way of communicating their unique brand consistently across all of these different markets. […]
Central Value of Integrity – Reason for Idea Remaining Untainted by the 2G Scam: Dr. Pragnya Ram, Aditya Birla Group
Dr. Pragnya Ram on how a central tenant of integrity aligns the business and communications functions of the Aditya Birla Group in a singular goal.
On the eve of Republic Day, we thought of bringing you a current example of a public panic emerging from confused messaging across the state political spectrum. Here are Image Management’s tips for the government to pacify the panic caused by the Mullaperiyar Dam’s perceived safety.
Delhi is working hard to change the perception of it being an unsafe city
When Narendra Modi Tweets about the rise of Gujarat as an auto manufacturer’s hub, we are reminded of how political heads have become spokespersons for their state. A chief minister, speaking about the economic and industrial growth of the state brings a lot of credibility to the claims made, but is it only a one […]
With the increasing threat of disasters, both natural and man-made, there is a greater need for communication. Read on to learn about the four phases of disaster management, when it comes to communication.
Real estate has come a long way in India. From advertorials, full page ads to giving out a free BMW, Real estate communication has taken a more aggressive and a luxury outlook over the last few years. Read this article on real estate communication and things you must do if you are in to this business!!
Have unending property SMSes irritated you to no end? Are you a realtor, about to send out another round of bulk SMSes? STOP and read an image expert’s take on the ills of spamming and the benefits of communicating better!