Video Marketing and Analytics Startup Vidooly Partners with Subhash Ghai’s Whistling Woods Film School


Enables aspiring film-makers to market and promote short movies/short form content on Youtube/internet and also to impart video marketing courses to new age film makers. Vidooly,India’s first video analytics startup has partnered with Whistling Woods Film School promoted by Subhash Ghai and Mukta Arts Film. As per the tie up,Vidooly will serve as the default read more

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Nielsen to Conduct India’s Largest Universe Estimation Study for BARC India

BARC India logo

The Broadcast Audience Research Council of India (BARC India), the television rating company formed by broadcasters, advertising agencies and advertisers has appointed Nielsen as the agency to conduct India’s largest Universe Estimation study on television ownership and viewing habits. The study will provide the marketing industry with an in-depth understanding on count and composition of television read more

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Lenskart appoints Avian Media for their PR mandate

Avian Media

Lenskart, India’s fastest growing eyewear business with a unique click and mortar presence has awarded its PR mandate to Avian Media. Lenskart offers premium quality and stylish eyewear, with over 10,000 different styles to cater to the fashion aspirations of modern India. The company is revolutionizing the eyewear industry by offering disruptive services like Free read more

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Mindshare, Pepsico Lead The Race at The SMARTIES India Awards 2015


Mindshare lead the award tally bagging 4 golds and the agency of the year in mobile; PepsiCo declared Marketer of the Year at the SMARTIES. The Mobile Marketing Association Forum (MMAF) Delhi 2015, came to a close with the announcement of the SMARTIES™ India 2015 awards. Gold, Silver, and Bronze award winners were announced in read more

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India Inc. Employees Don’t Believe in the Meritocracy Myth: JobBuzz Survey


Employees Believe Their Companies pay External Hires and Favorites More 90% Feel There is no pay Parity in Their Organizations for the Same Role and Level Despite its pay-for-performance motto, India Inc. is being blamed for playing favorites when it comes to pay parity at the same level, employees said in a survey by, read more

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Simplilearn Expands its Digital Marketing Course Portfolio with 25 Courses


From Web Analytics to Mobile Marketing, courses aid professionals to be equipped with latest digital skills Simplilearn, the largest destination for online training and professional certification courses, announces the inclusion of 25 new courses to its Digital Marketing category. The courses are up-to-date and aimed at helping marketing and advertising professionals stay ahead of the read more

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