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Yeah! The connect was so difficult to describe that we had to thrust the word PR. This team comprises of some IT geeks who have been in vital business operations and are now writing for Image Management. IT industry is mostly about B2B, service marketing, outsourcing, and software but Team Techies also researches about new trends like cloud computing, mobile computing, gaming, gadgets and web based services.

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R3 showcases forty of the world’s best Social Media agencies

In a first, global consulting firm, R3 has published “Social 40”, a detailed report on the state of Social Media globally, along with profiles of the 40 most creative and impactful agencies. From global firms such as MRY and We Are Social, to small ones in Africa and South America , the study is a […]

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Ensight: An Amazing New Tool for Event Analytics

Seoul-based startup Mashups Co.,Ltd. launched Ensight an analytics solution that enables event organizers and sponsors to measure the on-ground activity of attendees. Ensight is a tool that integrates Bluetooth Low Energy to digitally quantify engagement without changing the habits of visitors. Attendees don’t have to install any type of app. No need to scan a QR […]

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DIGIWISE Summit by HTCampus.com and Google India

In India, advertising has traditionally been on print and television, but we are witnessing a very fast shift towards digital because of the immense optimizing and targeting options digital offers. More and more Indian marketers are demonstrating the business impact and value of digital as a strategy to engage customers today. The digital footprint of […]

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Intuitive Reporting for Busy Communications Professionals

One of the biggest challenges Marketing and PR professionals face is measuring results of their campaign effort; however with new technology advancing and the big boom of social media, there are more and more tools and resources to help make their jobs easier. For press release efforts, PR Newswire’s Visibility Reports offer communications professionals insights into how […]

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CAMPAIGN WATCH: Kaam Yahin Banta Hai

India’s largest online marketplace, rolled out its new brand campaign featuring Irrfan Khan, and driving the core message as ‘Kaam Yahin Banta Hai’. Objective is to create extensive awareness among masses on the wide opportunities that the platform offers to the buyers across the globe, who could easily find sellers across different product categories on IndiaMart. […]

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India Inc. Losing Top Talent to Startups

39% organisations lost their top talent to startups in past six months. 45% of the companies surveyed agree that they had lost their choicest and top talent to startups. Over 60% candidates with 2-5 years experience move to startups to explore their creative side, and about 67% of the candidates with 5-10 years experience join startups for better […]

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Transform Asia-Pacific Shortlist Reveals Worldwide Branding Excellence

Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience. Different markets respond in different ways to the various components that make up one complete brand, and global brands must find a way of communicating their unique brand consistently across all of these different markets. […]

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Now A Social Health Index That Ranks Brands’ Social Marketing Performance

Socialbakers, the leading social media analytics and optimization company, has announced the Social Health Index, developed in partnership with Lenovo. This is an industry benchmark that provides brands with a single assessment of their social marketing performance across platforms, allowing them to easily measure and compare their entire social footprint in relation to their competitors […]

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