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Yeah! The connect was so difficult to describe that we had to thrust the word PR. This team comprises of some IT geeks who have been in vital business operations and are now writing for Image Management. IT industry is mostly about B2B, service marketing, outsourcing, and software but Team Techies also researches about new trends like cloud computing, mobile computing, gaming, gadgets and web based services.

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BMW Financial Services India reinvents and simplifies ‘customer connect’ through an innovative social media campaign

Unveiling a completely new approach to financial products and services, BMW Financial Services India has launched a strategic campaign ‘Half is not Full’ to reinvent the customer connect. Finance products are considered dry and complicated topics at large. As a usual practice, customers start considering financial solutions only after the vehicle has been chosen. It […]

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Brand Loyalty in Asia Pacific and Japan has a Six Second Shelf Life

In today’s Application Economy, businesses delivering a sub-par application experience risk losing 31 percent of their customers. The results of a regional study commissioned by CA Technologies reveal that mobile and desktop applications have become the new battleground for brand loyalty in Asia Pacific & Japan (APJ). In today’s software-driven application economy, where consumers are […]

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Mobile Ad Experience Launched for Brand Marketers

Affinity recently unveiled a proprietary, first of its kind mobile ad unit called M-Canvas at ad:tech New Delhi. The new ad unit provides a canvas for brands to create immersive story telling experiences to communicate with today’s “connected generation”. M-Canvas consists of 2 elements – Initiator and Impactor. The ‘Initiator’ is a thumb-sized overlay, which […]

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Social Media Week 2015 – The Biggest Crowd Sourced Festival Begins in the Silicon Valley of India

Bangalore goes social again with its fourth edition of Social Media Week (SMW). The five-day event will bring together influencers, practitioners, academic thinkers and international experts, who will provide a blend of information and ideas through panel discussions, debates, workshops, and more. Some interesting events in this edition of SMW include the Tweetathon and Blogging […]

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Content Marketing Summit Asia 2015 to Star Victor of Dhoom-3 and Khurafati Nitin

After its roaring success last January, Asia’s first Content Marketing Summit, CMS Asia 2015 is here. Powered by Taboola, CMS Asia is set to be power-packed a 2-day event (19th & 20th February) at The Westin, Gurgaon. The summit is powered by Taboola. While Day 1 is set to open with Keynote speaker Adam Singolda, […]

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DLD 2015: The Digital Revolution is Still to Come

Entitled “It’s Only The Beginning”, the DLD (Digital, Life, Design) innovation conference was held from 18 – 20 January 2015 and focused on the influence of digitalisation on society, the world of work, industry, mobility, art and design. In her opening speech, DLD founder Steffi Czerny explained: “The real digital revolution has not yet taken place […]

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Uber Boss to speak at DLD Digital Conference in Munich

DLD15 the 11th Digital, Life, Design international conference and innovation platform from Hubert Burda Media to be held from 18th to 20th January, 2015 in Munich.  DLD Media stages Europe’s leading digital conference DLD, the women’s conference DLDWomen, and international network events in cities like Palo Alto, New York, London, Tel Aviv, Istanbul, Rio de […]

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2015 India Annual Marketing Study: Customer Retention is the Mantra

Octane’s Annual India Marketers Study ‘Digital DNA’ forecasts how India Marketers will use online marketing in 2015. Customer Retention shows a sharp increase as a marketing goal in the 2015 edition of Octane India Annual e-Marketing Study. While majority of marketers still vote for Customer Acquisition as their primary marketing goal, Customer Retention sees an […]

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