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Yeah! The connect was so difficult to describe that we had to thrust the word PR. This team comprises of some IT geeks who have been in vital business operations and are now writing for Image Management. IT industry is mostly about B2B, service marketing, outsourcing, and software but Team Techies also researches about new trends like cloud computing, mobile computing, gaming, gadgets and web based services.

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CAMPAIGN WATCH: Kaam Yahin Banta Hai

India’s largest online marketplace, rolled out its new brand campaign featuring Irrfan Khan, and driving the core message as ‘Kaam Yahin Banta Hai’. Objective is to create extensive awareness among masses on the wide opportunities that the platform offers to the buyers across the globe, who could easily find sellers across different product categories on IndiaMart. […]

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India Inc. Losing Top Talent to Startups

39% organisations lost their top talent to startups in past six months. 45% of the companies surveyed agree that they had lost their choicest and top talent to startups. Over 60% candidates with 2-5 years experience move to startups to explore their creative side, and about 67% of the candidates with 5-10 years experience join startups for better […]

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Transform Asia-Pacific Shortlist Reveals Worldwide Branding Excellence

Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience. Different markets respond in different ways to the various components that make up one complete brand, and global brands must find a way of communicating their unique brand consistently across all of these different markets. […]

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Now A Social Health Index That Ranks Brands’ Social Marketing Performance

Socialbakers, the leading social media analytics and optimization company, has announced the Social Health Index, developed in partnership with Lenovo. This is an industry benchmark that provides brands with a single assessment of their social marketing performance across platforms, allowing them to easily measure and compare their entire social footprint in relation to their competitors […]

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Innovative Advertisers Looking Beyond App Installs, Focus on Retargeting

Through the last year, advertisers in mobile-led countries like China and India have made heavy investments in building and marketing Apps. Slowly however, marketers are starting to look beyond installs at engaging users to improve the return on investment from their apps effectively. Yintai.com, a leading online boutique operating in China, has an unremitting volume […]

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INDIA, NOT CHINA LEADS THE GROWTH FORECAST FOR TECHNOLOGY DEVICES

2015 forecasts for sales of technology devices shows a stable global forecast but that’s not making headlines. Newsmaker is the fact that India will be leading in this race leaving China far behind. India provides by far the greatest opportunity, primarily driven by sales of smartphones, where both volume and pricing will contribute to an overall technology […]

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