OnePlus Pulls Out Yet Another Genius, Launching OnePlus 2 in Virtual Reality

OnePlus2 invite

Making history with world’s first product launch event in Virtual Reality (VR) OnePlus mobiles is all set to present yet another case study worth being a talk point for the marketing fraternity. Will the virtual launch of OnePlus 2 prove to be another feather in the cap of OnePlus or otherwise is something that’s to be […]

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China Launches its own ‘Youtube’


V1 New Media has launched the largest PGC (Professionally Generated Content) platform project in China. Together with over 500 content providers, including Trends Group, Modern Sky, Feideishou, Zhengyun TV, it is to establish the largest ‘Chinese Youtube’ in the world. They have introduced over 500 PGC teams in the vertical field, including Trends Group, Modern Sky, Feideishou and The […]

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Kantar Media and comScore Announce First Joint Offering for Cross-Media Audience Measurement


comScore, Inc. and Kantar Media have announced that they are introducing their first joint offering for cross-media audience measurement to key clients. The announcement was unveiled at a joint industry roundtable in San Sebastian, home to the 2015 I-COM Summit. This is the first outcome of the Kantar and comScore strategic alliance announced earlier this […]

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BMW Financial Services India reinvents and simplifies ‘customer connect’ through an innovative social media campaign

Dr. Stefan Schlipf, MD, BMW Financial Services India

Unveiling a completely new approach to financial products and services, BMW Financial Services India has launched a strategic campaign ‘Half is not Full’ to reinvent the customer connect. Finance products are considered dry and complicated topics at large. As a usual practice, customers start considering financial solutions only after the vehicle has been chosen. It […]

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Brand Loyalty in Asia Pacific and Japan has a Six Second Shelf Life

6 second infographic

In today’s Application Economy, businesses delivering a sub-par application experience risk losing 31 percent of their customers. The results of a regional study commissioned by CA Technologies reveal that mobile and desktop applications have become the new battleground for brand loyalty in Asia Pacific & Japan (APJ). In today’s software-driven application economy, where consumers are […]

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Mobile Ad Experience Launched for Brand Marketers


Affinity recently unveiled a proprietary, first of its kind mobile ad unit called M-Canvas at ad:tech New Delhi. The new ad unit provides a canvas for brands to create immersive story telling experiences to communicate with today’s “connected generation”. M-Canvas consists of 2 elements – Initiator and Impactor. The ‘Initiator’ is a thumb-sized overlay, which […]

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