Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience. Different markets respond in different ways to the various components that make up one complete brand, and global brands must find a way of communicating their unique brand consistently across all of these different markets. […]
Socialbakers, the leading social media analytics and optimization company, has announced the Social Health Index, developed in partnership with Lenovo. This is an industry benchmark that provides brands with a single assessment of their social marketing performance across platforms, allowing them to easily measure and compare their entire social footprint in relation to their competitors […]
Campari unveiled the cover of Campari 2015 calendar showcasing Hollywood actress Eva Green as star of the 2015 Calendar. The stunning French born actress will take the lead role in this year’s iconic Calendar, entitled ‘Mythology Mixology’, which is dedicated to celebrating Campari’s unique and colourful history and the intrinsic stories linked to twelve of […]
World’s leading producers of beer, wine, and spirits united to launch the Digital Guiding Principles (DGPs), the first-ever set of global guidelines for beverage alcohol producers’ online marketing and social media use. The DGPs require the content of any online marketing to meet the same high standards that apply to traditional marketing activities. The launch […]
Through the last year, advertisers in mobile-led countries like China and India have made heavy investments in building and marketing Apps. Slowly however, marketers are starting to look beyond installs at engaging users to improve the return on investment from their apps effectively. Yintai.com, a leading online boutique operating in China, has an unremitting volume […]
Stephen Manallack, author of Soft Skills for a Flat World (Tata McGraw-Hill), combines the best of India and the best of the Westland creating cross-cultural understanding.
PETA has always looked to shock with their campaigns, but has their latest stunt gone too far?
For ages, a wedding in the family has meant an exhaustive guest-list which in turn has meant an exhausted messenger. Strictly adhering to generations of tradition and culture, ornate Ganesh-motifed invitations, with paisley bordered gold lettering, and a booklet for an itinerary, would personally be delivered to scores of relatives, friends and neighbours. Each of […]