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Media and Entertainment industry is communication driven, and we have made sure that the team that writes about it has a wide context, and a great rapport with the nuances of the sector. Film marketing, music distribution, journalism, and television are essentially covered as is evident from the articles. This team also focuses on social media and throws light on the recent era which we can safely call the ‘War of Social Media’

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Weber Shandwick and Perfect Relations steal the show at SABRE Awards

Sweeping six and four Gold SABREs respectively Weber Shandwick and Perfect Relations left little limelight for other PR agencies to catch at the recently held SABRE Awards function. The two PR giants were trailed by Edelman and Avian Media both bagging three awards each. SABRE Awards South Asia s a joint initiative by The Holmes […]

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Geff Green

The changing face of a career in PR

Dr. Geff Green, the Deputy Head of Department, Media Arts and Communication, Sheffield Hallam University has been part of the industry education and growth since long. Not even a slightest of change in trend can miss his sharp vision and deep analysis. Out of his continous vigil and extensive research Dr. Geff shares his thoughts […]

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Zaheer Nooruddin: Storytelling Will Lead Branding in 2014

Image Management’s interview with Zaheer Nooruddin, Vice President and Head of Studio D.

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#prestival is born at IIM Ahmedabad

A report on the launch of #prestival as part of Insight at IIM Ahmedabad on September 29, 2013

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The Rise of the Media Net Poses a Major Challenge for PR Professionals

A guest article by Radha Radhakrishnan contemplates the future of media relations for PR professionals given the rising trend of sponsored content

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Six Things We Learned From the Politics and Internet Panel at Google Big Tent

What a discussion between Shashi Tharoor, Omar Abdullah, and Stephanie Cutter at the Google Big Tent taught us.

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Is The Jaipur Lit Fest Losing Its PR Mojo?

Can the Jaipur Lit Fest continue to grow without alienating its core base?

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For Kamal Haasan and Vishwaroopam, Is There No Such Thing As Bad Publicity?

Can Kamal Haasan ride the controversy facing Vishwaroopam to help promote his film?

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Measurement : campaign, Impact, assessment – Do we have a solution? @ PRestival 2012

Meenakshi Menon shares her learning about measurement in the PR industry at PRestival

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Student Experience @ PRestival 2012

Students get an insight into the PR industry at PRestival

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