IPL2016: Exploring Social Media beyond boundaries


Cricket, being the gentlemen’s exciting game has a fiery fan base all over the world and nowhere is the passion more evident than on social media. IPL became the first ever league to set new heights when it beamed matches live via YouTube. The social media stats read how the online community is set to read more

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When Mauka of last year returned, this time for World T20


Cricket being the game, which has all the elements of entertainment and excitement needs no support to promote itself. But who has stayed away from the promotional bug, more now when there is so much of cluttered information present and mediums to carry it. There have been number of promotional campaigns to announce a World read more

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Union Budget 2016: How did Finance Minister, Arun Jaitley treat the Media & Entertainment Sector?


Ahead of announcing the Budget 2016, the Finance Ministry gave umpteen interviews to Media, we crack it down for you, does the Union Budget 2016 have that much in store for the Media itself How did the 2016 Union Budget treat Media & Entertainment Sector. Read on Custom Duty Scrapped Happy days for print industry read more

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The Seven- day Trend Story


Auto Expo, India’s most awaited Motor show took place this year between 3rd and 9th February. As expected, the footfall was noted in lakhs but what surprised everyone and surpassed all expectations was the response on Social Media. Organized by SIAM (Society of Indian Automobile Manufacturers), the expo saw a footfall of 7 lakh people this year. With such read more

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Video Marketing and Analytics Startup Vidooly Partners with Subhash Ghai’s Whistling Woods Film School


Enables aspiring film-makers to market and promote short movies/short form content on Youtube/internet and also to impart video marketing courses to new age film makers. Vidooly,India’s first video analytics startup has partnered with Whistling Woods Film School promoted by Subhash Ghai and Mukta Arts Film. As per the tie up,Vidooly will serve as the default read more

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Transform Magazine: Brand strategy in Asia-Pacific

There are so many components to a successful brand strategy that it can sometimes be difficult for branding professionals to ensure that they are abreast of industry trends. Meeting with peers and hearing from those who are excelling in this field provides professionals with an opportunity to stand back and get a feel for the read more

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