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Media and Entertainment industry is communication driven, and we have made sure that the team that writes about it has a wide context, and a great rapport with the nuances of the sector. Film marketing, music distribution, journalism, and television are essentially covered as is evident from the articles. This team also focuses on social media and throws light on the recent era which we can safely call the ‘War of Social Media’

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Transform Asia-Pacific Shortlist Reveals Worldwide Branding Excellence

Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience. Different markets respond in different ways to the various components that make up one complete brand, and global brands must find a way of communicating their unique brand consistently across all of these different markets. […]

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Now A Social Health Index That Ranks Brands’ Social Marketing Performance

Socialbakers, the leading social media analytics and optimization company, has announced the Social Health Index, developed in partnership with Lenovo. This is an industry benchmark that provides brands with a single assessment of their social marketing performance across platforms, allowing them to easily measure and compare their entire social footprint in relation to their competitors […]

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Stunning Cover of Campari Calendar 2015 revealed

Campari unveiled the cover of Campari 2015 calendar showcasing Hollywood actress Eva Green as star of the 2015 Calendar. The stunning French born actress will take the lead role in this year’s iconic Calendar, entitled ‘Mythology Mixology’, which is dedicated to celebrating Campari’s unique and colourful history and the intrinsic stories linked to twelve of […]

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Digital Guiding Principles Now Written for Beer, Wine And Spirits

World’s leading producers of beer, wine, and spirits united to launch the Digital Guiding Principles (DGPs), the first-ever set of global guidelines for beverage alcohol producers’ online marketing and social media use. The DGPs require the content of any online marketing to meet the same high standards that apply to traditional marketing activities. The launch […]

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#handfie: A Viral Campaign To Fight Virus & Bacterial Spread

Dettol launched an interesting global campaign ‘Give Life a Hand’ to emphasize on the importance of a simple act of hand-washing with soap, and drive habit change. The campaign spread awareness particularly among children because they are the most effective agents of change in society. Largely led by digital, the campaign invited people to pledge their support […]

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Indian FM Radio Market to be worth $656.33 million by 2019

TechSci Research has come up with a report ‘India FM Radio Industry Forecast & Opportunities, 2019.’ According to the report, Indian FM radio industry is expected to witness double digit growth during 2014-19. Increasing number of FM radio listeners coupled with the growing expenditure on advertisement campaigns by real-estate, pharmaceutical, education, healthcare sectors, etc., are resulting in […]

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Dow Jones’ launching Barron’s Asia

Dow Jones is launching Barron’s Asia digital edition. This is the first time when Barron’s will step out of the U.S. and cater to the foreign readers. IM does an exclusive interview with KOPIN TAN, editor of the upcoming Asia edition. He is the man behind ‘Streetwise’ – column, offering a forward-looking take on the financial […]

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Prasoon Joshi Now Chairman Of McCann Worldgroup Asia Pacific

McCann Worldgroup recently announced that Prasoon Joshi has now been promoted to be the Chairman of McCann Worldgroup Asia Pacific. In this position, he will focus—along with Charles Cadell, President of McCann Worldgroup Asia Pacific, and Jesse Lin, Chief Executive Officer of McCann Worldgroup Greater China—on driving client businesses through collaboration and integration across one […]

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