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Media and Entertainment industry is communication driven, and we have made sure that the team that writes about it has a wide context, and a great rapport with the nuances of the sector. Film marketing, music distribution, journalism, and television are essentially covered as is evident from the articles. This team also focuses on social media and throws light on the recent era which we can safely call the ‘War of Social Media’

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India to Host 9th International Global Communication Association Conference

Global Communication Association (GCA) has announced that the ninth international conference of communication experts and specialists from around the world will be held in Bengaluru, Karnataka, India on 8-9 January, 2015. Breaking barriers and creating new communication horizons in the digital media age will be the prime focus of discussions this time. “At a time when […]

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Boxing Legend Secures Gold Standard Award for Communications

Boxing champion Manny Pacquiao has been honoured at the PublicAffairsAsia Gold Standard Awards, winning the prestigious HP Gold Standard Award for Communicator of the Year. He secured the award for his advocacy work as ambassador of  the SAFE STEPS campaign, a pan-Asian public service initiative aimed at providing people with key messages on how to […]

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The Economist Appoints Suprio Guha Thakurta as Chief Strategy Officer

- New CSO to help harness capabilities that exist within the digital revolution—the shift to mobile consumption of media. The Economist Group announced that Suprio Guha Thakurta has been promoted to the newly created position of Chief Strategy Officer. Thakurta had previously served as managing director, circulation, Asia Pacific and India for The Economist. In […]

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GOSF 2014: Quick Tips and Tricks

The Great Online Shopping Festival (GOSF) is back, and your credit card is on the verge of being maxed out. Created by Google in 2012 as India’s answer to Black Friday and Cyber Monday shopping festivals abroad, GOSF 2014 is poised to be the biggest and most exciting edition yet, with over 300 retailers taking […]

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R3 showcases forty of the world’s best Social Media agencies

In a first, global consulting firm, R3 has published “Social 40”, a detailed report on the state of Social Media globally, along with profiles of the 40 most creative and impactful agencies. From global firms such as MRY and We Are Social, to small ones in Africa and South America , the study is a […]

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Ensight: An Amazing New Tool for Event Analytics

Seoul-based startup Mashups Co.,Ltd. launched Ensight an analytics solution that enables event organizers and sponsors to measure the on-ground activity of attendees. Ensight is a tool that integrates Bluetooth Low Energy to digitally quantify engagement without changing the habits of visitors. Attendees don’t have to install any type of app. No need to scan a QR […]

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DIGIWISE Summit by HTCampus.com and Google India

In India, advertising has traditionally been on print and television, but we are witnessing a very fast shift towards digital because of the immense optimizing and targeting options digital offers. More and more Indian marketers are demonstrating the business impact and value of digital as a strategy to engage customers today. The digital footprint of […]

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Intuitive Reporting for Busy Communications Professionals

One of the biggest challenges Marketing and PR professionals face is measuring results of their campaign effort; however with new technology advancing and the big boom of social media, there are more and more tools and resources to help make their jobs easier. For press release efforts, PR Newswire’s Visibility Reports offer communications professionals insights into how […]

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