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Media and Entertainment industry is communication driven, and we have made sure that the team that writes about it has a wide context, and a great rapport with the nuances of the sector. Film marketing, music distribution, journalism, and television are essentially covered as is evident from the articles. This team also focuses on social media and throws light on the recent era which we can safely call the ‘War of Social Media’

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Majority of Indian NGOs Unable to Leverage Digital Medium

UBM India, in association with Public Interest Registry, recently released the results of a survey that provides an insight into the current challenges faced by NGOs in India in the online medium. The survey states that 85% of the NGOs admit that sustaining the online presence is extremely important given the growing importance of the […]

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Grey Group Singapore wins Global Healthcare Agency of the Year at the New York Festivals’ Global Awards

This year’s New York Festivals’ Global Awards saw Grey Group Singapore sweep the healthcare awards including clinching the prestigious Grand Global award, five Global awards and three finalist certificates. These wins follow the prestigious 2014 Spikes Asia Festival of Creativity where Grey Group was the most-awarded agency in the healthcare category. The ‘MOVE – Human Calligraphy’ […]

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India Inc. Losing Top Talent to Startups

39% organisations lost their top talent to startups in past six months. 45% of the companies surveyed agree that they had lost their choicest and top talent to startups. Over 60% candidates with 2-5 years experience move to startups to explore their creative side, and about 67% of the candidates with 5-10 years experience join startups for better […]

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What will school look like in 2030?

The World Innovation Summit for Education (WISE), the leading global initiative driving innovation and collaboration in education, disclosed the results of a survey conducted among its global community of experts, and revealing their perspectives on what school will look like in 2030. Key findings of the survey show that education systems are predicted to undergo major […]

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Transform Asia-Pacific Shortlist Reveals Worldwide Branding Excellence

Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience. Different markets respond in different ways to the various components that make up one complete brand, and global brands must find a way of communicating their unique brand consistently across all of these different markets. […]

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Now A Social Health Index That Ranks Brands’ Social Marketing Performance

Socialbakers, the leading social media analytics and optimization company, has announced the Social Health Index, developed in partnership with Lenovo. This is an industry benchmark that provides brands with a single assessment of their social marketing performance across platforms, allowing them to easily measure and compare their entire social footprint in relation to their competitors […]

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Stunning Cover of Campari Calendar 2015 revealed

Campari unveiled the cover of Campari 2015 calendar showcasing Hollywood actress Eva Green as star of the 2015 Calendar. The stunning French born actress will take the lead role in this year’s iconic Calendar, entitled ‘Mythology Mixology’, which is dedicated to celebrating Campari’s unique and colourful history and the intrinsic stories linked to twelve of […]

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Digital Guiding Principles Now Written for Beer, Wine And Spirits

World’s leading producers of beer, wine, and spirits united to launch the Digital Guiding Principles (DGPs), the first-ever set of global guidelines for beverage alcohol producers’ online marketing and social media use. The DGPs require the content of any online marketing to meet the same high standards that apply to traditional marketing activities. The launch […]

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