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Media and Entertainment industry is communication driven, and we have made sure that the team that writes about it has a wide context, and a great rapport with the nuances of the sector. Film marketing, music distribution, journalism, and television are essentially covered as is evident from the articles. This team also focuses on social media and throws light on the recent era which we can safely call the ‘War of Social Media’

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Business Sentiment Indicator Back to Bottom

MNI India Business Indicator based on the monthly poll of Indian business executives experienced the sharpest fall in 11 months, declining 6.1% to 64.2 in January from 68.4 inDecember 2014. Business confidence eased for the fourth consecutive month to the lowest level sinceApril 2014, the month before Narendra Modi was elected as Prime Minister. Sentiment […]

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DLD 2015: The Digital Revolution is Still to Come

Entitled “It’s Only The Beginning”, the DLD (Digital, Life, Design) innovation conference was held from 18 – 20 January 2015 and focused on the influence of digitalisation on society, the world of work, industry, mobility, art and design. In her opening speech, DLD founder Steffi Czerny explained: “The real digital revolution has not yet taken place […]

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Mantra of New Age B2B Marketing: Engage Audience in Meaningful Ways

Leaders from Omnicom agencies urged companies to adopt innovative thinking and engage audiences in meaningful ways across multiple communication platforms. This was the strong message delivered at the B2B Leadership Symposium held at the China Europe International Business School in Shanghai. Agency leaders shared insights and best practices, and discussed the challenges companies are facing […]

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Uber Boss to speak at DLD Digital Conference in Munich

DLD15 the 11th Digital, Life, Design international conference and innovation platform from Hubert Burda Media to be held from 18th to 20th January, 2015 in Munich.  DLD Media stages Europe’s leading digital conference DLD, the women’s conference DLDWomen, and international network events in cities like Palo Alto, New York, London, Tel Aviv, Istanbul, Rio de […]

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Role of ‘new PR’ in the eyes of CMOs: MSL Report

Public relations (PR) in India is at a transformative stage. The traditional approach (read: media relations) is dead. Yet, PR a long way off from becoming the brand communication lead. What should the industry do to complete its transformation? MSLGROUP’s 2015 annual report on the state of the industry changes details the findings of a […]

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2015 India Annual Marketing Study: Customer Retention is the Mantra

Octane’s Annual India Marketers Study ‘Digital DNA’ forecasts how India Marketers will use online marketing in 2015. Customer Retention shows a sharp increase as a marketing goal in the 2015 edition of Octane India Annual e-Marketing Study. While majority of marketers still vote for Customer Acquisition as their primary marketing goal, Customer Retention sees an […]

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India’s Path to High Economic Growth is Achievable by the end of 2020, says Frost & Sullivan

Frost & Sullivan has come up with a brief survey of the Indian Economy, its passage through 2014. From a policy perspective, the year 2014 can be divided into two distinctive phases demarcated by the change of guard at the Center in May-end. On the domestic front, a lethargic atmosphere of legislative, administrative, and bureaucratic […]

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CII with BMGI Showcase Successful Organizational Strategies at the “Conference on Turnaround Strategy”

CII along with BMG organized the “Conference on Turnaround Strategy”. The conference focused on providing a roadmap to Industry on formulating strategies for Business Transformation. The conference was attended by over 100 organizational representatives.  BMGI and CII released a White Paper on “Strategies for the New Age Corporation – Bridging the Chasm Between Fact and […]

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