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Lok-Tantra comes from a combination of two Sanskrit words ‘Lok’ meaning people and ‘Tantra’ denotes a system. ‘People-System’ is what translates into ‘Democracy’ in Hindi. As referred by its name the Team Lok Tantra deals with politics. The team members have had a long experience in the field of political activism, campaigns, elections and public relations. This team contributes through opinion pieces on the current state of governance and evolving scene of the battlefield called politics.

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Modi Magic Over? Business Confidence Falls

The MNI India Business Sentiment Indicator, a gauge of current business sentiment declined by 4.8% to 63.0 in March from 66.2 in February as growth in output and orders continued to ease. Business confidence, which was boosted following the general election last year has gradually fallen, with sentiment now at the lowest level since April […]

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Business Sentiment Indicator Back to Bottom

MNI India Business Indicator based on the monthly poll of Indian business executives experienced the sharpest fall in 11 months, declining 6.1% to 64.2 in January from 68.4 inDecember 2014. Business confidence eased for the fourth consecutive month to the lowest level sinceApril 2014, the month before Narendra Modi was elected as Prime Minister. Sentiment […]

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An Attractiveness Index of Indian States

Frost & Sullivan is ready with its Indian States’ Attractiveness Index, an assessment of how individual states within different regions are performing at a broader level and their attractiveness to industry. The study examines the friendliness of states to industry by comparing them across multiple areas. The results of the study highlight the distinguishing aspects […]

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The 2014 Elections Are An Opportunity for PR to Step Out of the Shadows

Why is “public relations” still a dirty term in Indian politics?

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What the Government’s Response to the Rape Protests Reveals about its Social Media PR

A brief insight into what the Delhi gang rape incident reveals about Indian government’s understanding of social media

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Political gaffes and PR faux pas

Some PR disasters made by politicians in 2012

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Post-PRestival Perspective: Why PR must embrace changing 360 degree campaigns

Why Indian PR needs to constantly evolve its “360-degree” PR campaigns – an insight from PRestival 2012, with the example of contemporary Indian politics

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How Barack Obama Was Re-Elected – On Social Media

A look at Barack Obama’s social media strategy that helped him win re-election.

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