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Lok-Tantra comes from a combination of two Sanskrit words ‘Lok’ meaning people and ‘Tantra’ denotes a system. ‘People-System’ is what translates into ‘Democracy’ in Hindi. As referred by its name the Team Lok Tantra deals with politics. The team members have had a long experience in the field of political activism, campaigns, elections and public relations. This team contributes through opinion pieces on the current state of governance and evolving scene of the battlefield called politics.

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The 2014 Elections Are An Opportunity for PR to Step Out of the Shadows

Why is “public relations” still a dirty term in Indian politics?

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What the Government’s Response to the Rape Protests Reveals about its Social Media PR

A brief insight into what the Delhi gang rape incident reveals about Indian government’s understanding of social media

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Political gaffes and PR faux pas

Some PR disasters made by politicians in 2012

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Post-PRestival Perspective: Why PR must embrace changing 360 degree campaigns

Why Indian PR needs to constantly evolve its “360-degree” PR campaigns – an insight from PRestival 2012, with the example of contemporary Indian politics

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How Barack Obama Was Re-Elected – On Social Media

A look at Barack Obama’s social media strategy that helped him win re-election.

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After #ModiHangOut, 4 Social Media Tips for Narendra Modi

To build on the success of his latest Google+ Hangout, here are 4 social media tips for Gujarat Chief Minister, Narendra Modi

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Three Simple Ways PR Successfully Took Down Team Anna

How the PR Superstars that were Team Anna gradually fizzled out.

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3 Public Relations Tips for President Pranab Mukherjee

Here are the ABC’s of PR that the new President of India, Pranab Mukherjee, must adopt.

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