Author Information

The Intangibles as they like to call themselves (We preferred Team Services for simplicity) is a team that writes about service industry. They cover consultancy services, advertising, PR, events, non profit sector and SME marketing. This team also has things to say about personal branding and image consultancy. Look out for their diverse topics and a unique image perspective on the non product industry.

Archive | Services RSS feed for this section

Innovative Advertisers Looking Beyond App Installs, Focus on Retargeting

Through the last year, advertisers in mobile-led countries like China and India have made heavy investments in building and marketing Apps. Slowly however, marketers are starting to look beyond installs at engaging users to improve the return on investment from their apps effectively. Yintai.com, a leading online boutique operating in China, has an unremitting volume […]

Leave a comment Continue Reading →

INDIA, NOT CHINA LEADS THE GROWTH FORECAST FOR TECHNOLOGY DEVICES

2015 forecasts for sales of technology devices shows a stable global forecast but that’s not making headlines. Newsmaker is the fact that India will be leading in this race leaving China far behind. India provides by far the greatest opportunity, primarily driven by sales of smartphones, where both volume and pricing will contribute to an overall technology […]

Leave a comment Continue Reading →

Dilnaz Anklesaria, Castrol: The PR Industry Lacks Consistency in Quality Across the Board

Our interview with Dilnaz Anklesaria, Associate Vice President – Corporate Communications at Castrol India Limited

Leave a comment Continue Reading →

Ad:Tech: At a Digital Marketing Conference, PR is the Silent Hero

At Ad:Tech New Delhi 2013, the buzzword was integrated communications. Here’s what PR professionals should know.

1 Comment Continue Reading →

Jaideep Shergill, CEO, MSLGROUP India: Calling 20 Agencies for a Pitch is a Waste of Time

Image Management’s interview with Jaideep Shergill, CEO, MSLGROUP India

Leave a comment Continue Reading →

Yuvraj Mehta, Reliance Infrastructure: Public affairs in India is What PR Was in the Early 90s

Image Management’s interview with Yuvraj Mehta (Vice President & Group Head – Corporate Communications at Reliance Infrastructure Limited).

1 Comment Continue Reading →

What’s PRewing in 2013 – PR Trends in Global Markets

A quick look at the predicted 2013 trends for the industry in important PR markets across the world.

Leave a comment Continue Reading →

What Not To Do During a PR Pitch Presentation

Arundhati Seigell, Head, Corporate Communications at Escorts Limited on how the PR pitch process needs to evolve.

2 Comments Continue Reading →