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The Intangibles as they like to call themselves (We preferred Team Services for simplicity) is a team that writes about service industry. They cover consultancy services, advertising, PR, events, non profit sector and SME marketing. This team also has things to say about personal branding and image consultancy. Look out for their diverse topics and a unique image perspective on the non product industry.

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Transform Asia-Pacific Shortlist Reveals Worldwide Branding Excellence

Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience. Different markets respond in different ways to the various components that make up one complete brand, and global brands must find a way of communicating their unique brand consistently across all of these different markets. […]

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Now A Social Health Index That Ranks Brands’ Social Marketing Performance

Socialbakers, the leading social media analytics and optimization company, has announced the Social Health Index, developed in partnership with Lenovo. This is an industry benchmark that provides brands with a single assessment of their social marketing performance across platforms, allowing them to easily measure and compare their entire social footprint in relation to their competitors […]

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Innovative Advertisers Looking Beyond App Installs, Focus on Retargeting

Through the last year, advertisers in mobile-led countries like China and India have made heavy investments in building and marketing Apps. Slowly however, marketers are starting to look beyond installs at engaging users to improve the return on investment from their apps effectively. Yintai.com, a leading online boutique operating in China, has an unremitting volume […]

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INDIA, NOT CHINA LEADS THE GROWTH FORECAST FOR TECHNOLOGY DEVICES

2015 forecasts for sales of technology devices shows a stable global forecast but that’s not making headlines. Newsmaker is the fact that India will be leading in this race leaving China far behind. India provides by far the greatest opportunity, primarily driven by sales of smartphones, where both volume and pricing will contribute to an overall technology […]

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Dilnaz Anklesaria, Castrol: The PR Industry Lacks Consistency in Quality Across the Board

Our interview with Dilnaz Anklesaria, Associate Vice President – Corporate Communications at Castrol India Limited

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Ad:Tech: At a Digital Marketing Conference, PR is the Silent Hero

At Ad:Tech New Delhi 2013, the buzzword was integrated communications. Here’s what PR professionals should know.

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Jaideep Shergill, CEO, MSLGROUP India: Calling 20 Agencies for a Pitch is a Waste of Time

Image Management’s interview with Jaideep Shergill, CEO, MSLGROUP India

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Yuvraj Mehta, Reliance Infrastructure: Public affairs in India is What PR Was in the Early 90s

Image Management’s interview with Yuvraj Mehta (Vice President & Group Head – Corporate Communications at Reliance Infrastructure Limited).

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