Author Information

The Intangibles as they like to call themselves (We preferred Team Services for simplicity) is a team that writes about service industry. They cover consultancy services, advertising, PR, events, non profit sector and SME marketing. This team also has things to say about personal branding and image consultancy. Look out for their diverse topics and a unique image perspective on the non product industry.

Archive | Services RSS feed for this section

94% Young Indian Women Consider India a Safe Destination to Travel

Ahead of International Women’s Day, HolidayIQ, India’s largest travel community, conducted a survey among 20,000 women across the country to understand if women thought India was a safe destination to travel. Hari Nair, Founder & CEO, HolidayIQ said, “2015 is the seminal year for solo women travellers. We have been tracking a fair rise in […]

Leave a comment Continue Reading →

Content Marketing Summit Asia 2015 to Star Victor of Dhoom-3 and Khurafati Nitin

After its roaring success last January, Asia’s first Content Marketing Summit, CMS Asia 2015 is here. Powered by Taboola, CMS Asia is set to be power-packed a 2-day event (19th & 20th February) at The Westin, Gurgaon. The summit is powered by Taboola. While Day 1 is set to open with Keynote speaker Adam Singolda, […]

Leave a comment Continue Reading →

tenthavenue – the communications company of WPP to be spearheaded by Sudipto Roy

WPP-owned global communications company, tenthavenue, has announced the appointment of Sudipto Roy as the CEO of Emerging Markets, covering Asia, Africa, Middle East and Turkey. tenthavenue, established in 2011, help brands cater for the connected consumer. Based on the four key pillars of data, content, technology and media, tenthavenue builds products and services that enable advertisers to […]

Leave a comment Continue Reading →

Workaholic Indians Deprived from Holidays?

The Vacation Deprivation Survey, which acted as the inspiration for the #VacationOnMyMind Twitter Campaign suggested that workaholic Indians are mostly deprived for holidays, placing India as the fourth most vacation deprived nation globally with 67% of Indians saying they feel very or somewhat vacation deprived. The survey also reveals that 64% of Indians who feel […]

Leave a comment Continue Reading →

Mantra of New Age B2B Marketing: Engage Audience in Meaningful Ways

Leaders from Omnicom agencies urged companies to adopt innovative thinking and engage audiences in meaningful ways across multiple communication platforms. This was the strong message delivered at the B2B Leadership Symposium held at the China Europe International Business School in Shanghai. Agency leaders shared insights and best practices, and discussed the challenges companies are facing […]

Leave a comment Continue Reading →

Role of ‘new PR’ in the eyes of CMOs: MSL Report

Public relations (PR) in India is at a transformative stage. The traditional approach (read: media relations) is dead. Yet, PR a long way off from becoming the brand communication lead. What should the industry do to complete its transformation? MSLGROUP’s 2015 annual report on the state of the industry changes details the findings of a […]

Leave a comment Continue Reading →

2015 India Annual Marketing Study: Customer Retention is the Mantra

Octane’s Annual India Marketers Study ‘Digital DNA’ forecasts how India Marketers will use online marketing in 2015. Customer Retention shows a sharp increase as a marketing goal in the 2015 edition of Octane India Annual e-Marketing Study. While majority of marketers still vote for Customer Acquisition as their primary marketing goal, Customer Retention sees an […]

Leave a comment Continue Reading →

Godrej Appliances Bags ‘Asia’s Most Promising Brand’ by WCRC and KPMG India

Godrej Appliances,  a leading brand in the appliances sector in India, has been recognized as ‘Asia’s Most Promising Brand’  for the year 2013-14 by World Consulting and Research Corporation (WCRC). The Process Advisors & Evaluators were KPMG India. Asia’s Most Promising Brands 2013-2014 is a World Consulting & Research Corporation (WCRC) and ibrands 360 research […]

Leave a comment Continue Reading →