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The Intangibles as they like to call themselves (We preferred Team Services for simplicity) is a team that writes about service industry. They cover consultancy services, advertising, PR, events, non profit sector and SME marketing. This team also has things to say about personal branding and image consultancy. Look out for their diverse topics and a unique image perspective on the non product industry.

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Advertising Body Appeals: Agencies Please come forward and Help Nepal

Nepal is shaken and shattered, no doubt. But the people of Nepal, showing paramount courage and strength, are picking up the pieces and rebuilding the nation. All they require is a bit of support, a helping hand. UJAYA SHAKYA the communications veteran and VP of the Advertising Association of Nepal appeals the PR agencies of […]

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The Edutainment Show 2015: An Enlighting Blockbuster

Third edition of India’s largest educational exhibition, summit and awards, began with a grand opening on 2nd May 2015 at The Lalit in New Delhi. The event was inaugurated by Anurag Batra and Alok Jalan, MD, Laqshya Media Group. Students gathered in huge numbers at the Edutainment Show, they were seen participating in sessions and exploring exciting […]

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World Wide Web Trap: A Science Fiction Novel Highlighting Manipulations by Marketing

Payal Bangar and Amit Choudhary, both marketing professionals in reputed multinationals including Hindustan Unilever, Castrol Limited and United Spirits Ltd., launched their novel ‘World Wide Web Trap’on April 25. The book published by Good Times Publishing was unveiled at the Title Waves Book Store in Bandra, Mumbai. The book was launched by Capt. Sangita Bangar and Capt. […]

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Kantar Media and comScore Announce First Joint Offering for Cross-Media Audience Measurement

comScore, Inc. and Kantar Media have announced that they are introducing their first joint offering for cross-media audience measurement to key clients. The announcement was unveiled at a joint industry roundtable in San Sebastian, home to the 2015 I-COM Summit. This is the first outcome of the Kantar and comScore strategic alliance announced earlier this […]

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PR Week Awards ASIA 2015 in June

Recognising excellence in public relations, the PRWeek Awards Asia has become the night in the region’s PR calendar. The 2014 event hosted hundreds of distingushed guests, including the nominated finalists and our esteemed jury panel, which included top executives from the corporate and agency sectors. The 14th PRWeek Awards Asia prize presentation and gala dinner to celebrate […]

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Larger Pictorial Warnings: A Social Media Campaign that shook the Government

An online petition that was meticulously planned and painstakingly executed with the help of social media campaigning succeeded in waking the government from its deep slumber. Critical yet highly ignored cause – demand for a bigger pictorial warnings on tobacco packs was successfully pushed into the limelight. Let’s delve deep down into the process of sketching, crafting […]

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TOEFL Program to Host Global Live Facebook Chat on April 23

Experts Will Answer Students’ Questions About the English Language and the TOEFL Test The TOEFL® program is celebrating English Language Day with a global Q&A live chat on Facebook®. Students interested in learning more about the English language and the TOEFL® test are encouraged to register on Facebook for the live discussion on April 23, […]

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Brand Loyalty in Asia Pacific and Japan has a Six Second Shelf Life

In today’s Application Economy, businesses delivering a sub-par application experience risk losing 31 percent of their customers. The results of a regional study commissioned by CA Technologies reveal that mobile and desktop applications have become the new battleground for brand loyalty in Asia Pacific & Japan (APJ). In today’s software-driven application economy, where consumers are […]

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