Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience. Different markets respond in different ways to the various components that make up one complete brand, and global brands must find a way of communicating their unique brand consistently across all of these different markets. […]
Socialbakers, the leading social media analytics and optimization company, has announced the Social Health Index, developed in partnership with Lenovo. This is an industry benchmark that provides brands with a single assessment of their social marketing performance across platforms, allowing them to easily measure and compare their entire social footprint in relation to their competitors […]
Through the last year, advertisers in mobile-led countries like China and India have made heavy investments in building and marketing Apps. Slowly however, marketers are starting to look beyond installs at engaging users to improve the return on investment from their apps effectively. Yintai.com, a leading online boutique operating in China, has an unremitting volume […]
2015 forecasts for sales of technology devices shows a stable global forecast but that’s not making headlines. Newsmaker is the fact that India will be leading in this race leaving China far behind. India provides by far the greatest opportunity, primarily driven by sales of smartphones, where both volume and pricing will contribute to an overall technology […]
Our interview with Dilnaz Anklesaria, Associate Vice President – Corporate Communications at Castrol India Limited
At Ad:Tech New Delhi 2013, the buzzword was integrated communications. Here’s what PR professionals should know.
Image Management’s interview with Jaideep Shergill, CEO, MSLGROUP India
Image Management’s interview with Yuvraj Mehta (Vice President & Group Head – Corporate Communications at Reliance Infrastructure Limited).