Through the last year, advertisers in mobile-led countries like China and India have made heavy investments in building and marketing Apps. Slowly however, marketers are starting to look beyond installs at engaging users to improve the return on investment from their apps effectively. Yintai.com, a leading online boutique operating in China, has an unremitting volume […]
2015 forecasts for sales of technology devices shows a stable global forecast but that’s not making headlines. Newsmaker is the fact that India will be leading in this race leaving China far behind. India provides by far the greatest opportunity, primarily driven by sales of smartphones, where both volume and pricing will contribute to an overall technology […]
Our interview with Dilnaz Anklesaria, Associate Vice President – Corporate Communications at Castrol India Limited
At Ad:Tech New Delhi 2013, the buzzword was integrated communications. Here’s what PR professionals should know.
Image Management’s interview with Jaideep Shergill, CEO, MSLGROUP India
Image Management’s interview with Yuvraj Mehta (Vice President & Group Head – Corporate Communications at Reliance Infrastructure Limited).
A quick look at the predicted 2013 trends for the industry in important PR markets across the world.
Arundhati Seigell, Head, Corporate Communications at Escorts Limited on how the PR pitch process needs to evolve.