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The Intangibles as they like to call themselves (We preferred Team Services for simplicity) is a team that writes about service industry. They cover consultancy services, advertising, PR, events, non profit sector and SME marketing. This team also has things to say about personal branding and image consultancy. Look out for their diverse topics and a unique image perspective on the non product industry.

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Mantra of New Age B2B Marketing: Engage Audience in Meaningful Ways

Leaders from Omnicom agencies urged companies to adopt innovative thinking and engage audiences in meaningful ways across multiple communication platforms. This was the strong message delivered at the B2B Leadership Symposium held at the China Europe International Business School in Shanghai. Agency leaders shared insights and best practices, and discussed the challenges companies are facing […]

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Role of ‘new PR’ in the eyes of CMOs: MSL Report

Public relations (PR) in India is at a transformative stage. The traditional approach (read: media relations) is dead. Yet, PR a long way off from becoming the brand communication lead. What should the industry do to complete its transformation? MSLGROUP’s 2015 annual report on the state of the industry changes details the findings of a […]

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2015 India Annual Marketing Study: Customer Retention is the Mantra

Octane’s Annual India Marketers Study ‘Digital DNA’ forecasts how India Marketers will use online marketing in 2015. Customer Retention shows a sharp increase as a marketing goal in the 2015 edition of Octane India Annual e-Marketing Study. While majority of marketers still vote for Customer Acquisition as their primary marketing goal, Customer Retention sees an […]

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Godrej Appliances Bags ‘Asia’s Most Promising Brand’ by WCRC and KPMG India

Godrej Appliances,  a leading brand in the appliances sector in India, has been recognized as ‘Asia’s Most Promising Brand’  for the year 2013-14 by World Consulting and Research Corporation (WCRC). The Process Advisors & Evaluators were KPMG India. Asia’s Most Promising Brands 2013-2014 is a World Consulting & Research Corporation (WCRC) and ibrands 360 research […]

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India’s Path to High Economic Growth is Achievable by the end of 2020, says Frost & Sullivan

Frost & Sullivan has come up with a brief survey of the Indian Economy, its passage through 2014. From a policy perspective, the year 2014 can be divided into two distinctive phases demarcated by the change of guard at the Center in May-end. On the domestic front, a lethargic atmosphere of legislative, administrative, and bureaucratic […]

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CII with BMGI Showcase Successful Organizational Strategies at the “Conference on Turnaround Strategy”

CII along with BMG organized the “Conference on Turnaround Strategy”. The conference focused on providing a roadmap to Industry on formulating strategies for Business Transformation. The conference was attended by over 100 organizational representatives.  BMGI and CII released a White Paper on “Strategies for the New Age Corporation – Bridging the Chasm Between Fact and […]

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An Attractiveness Index of Indian States

Frost & Sullivan is ready with its Indian States’ Attractiveness Index, an assessment of how individual states within different regions are performing at a broader level and their attractiveness to industry. The study examines the friendliness of states to industry by comparing them across multiple areas. The results of the study highlight the distinguishing aspects […]

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Boxing Legend Secures Gold Standard Award for Communications

Boxing champion Manny Pacquiao has been honoured at the PublicAffairsAsia Gold Standard Awards, winning the prestigious HP Gold Standard Award for Communicator of the Year. He secured the award for his advocacy work as ambassador of  the SAFE STEPS campaign, a pan-Asian public service initiative aimed at providing people with key messages on how to […]

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