IPL2016: Exploring Social Media beyond boundaries


Cricket, being the gentlemen’s exciting game has a fiery fan base all over the world and nowhere is the passion more evident than on social media. IPL became the first ever league to set new heights when it beamed matches live via YouTube. The social media stats read how the online community is set to read more

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Big Shots: The people who sketch the art of PR and Corporate Communication


“Nobody counts the number of ads you run; they just remember the impression you make.”, said Advertising Pioneer, Bill Bernbach about the importance of Public Relations. While all significant is the image that is on the lead, seen and much talked about, it is the people behind the job, ever busy and thinking to keep read more

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Video Marketing and Analytics Startup Vidooly Partners with Subhash Ghai’s Whistling Woods Film School


Enables aspiring film-makers to market and promote short movies/short form content on Youtube/internet and also to impart video marketing courses to new age film makers. Vidooly,India’s first video analytics startup has partnered with Whistling Woods Film School promoted by Subhash Ghai and Mukta Arts Film. As per the tie up,Vidooly will serve as the default read more

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Transform Magazine: Brand strategy in Asia-Pacific

There are so many components to a successful brand strategy that it can sometimes be difficult for branding professionals to ensure that they are abreast of industry trends. Meeting with peers and hearing from those who are excelling in this field provides professionals with an opportunity to stand back and get a feel for the read more

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Digital Marketing World Forum Arrives in Singapore in February 2016

The #DMWF team announced that #DMWF — Digital Marketing World Forum will be hosting a series of high-level digital and social marketing conferences, with the first stop being in Singapore, 29th February — 1st March 2016. Organised by the team that organized #SMWF — Social Media World Forum, #DMWF has evolved from this to include a wider scope of digital marketing read more

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Digital Publishing Market to Grow at 4.54% CAGR to 2019

The key driver for digital publishing market growth has been the rise in the number of professional knowledge workers along with changing preference towards the utilization of information and data in decision making across all industries.Some very interesting findings of the Global Digital Publishing Market 2015-2019 by SandlerResearch.org were announced recently. Analysts of Global Digital read more

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