Nissan and PlayStation will once again be searching the virtual world of Gran Turismo 6, for a real world racing driver. The revolutionary GT Academy prepares for its biggest year yet and once again offers gamers the chance to live the dream as a NISMO Athlete. GT Academy Online Final Qualification round commenced on 2ndJune read more
Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience. Different markets respond in different ways to the various components that make up one complete brand, and global brands must find a way of communicating their unique brand consistently across all of these different markets. read more
5 tips that the Super Bowl Media Day can teach the IPL.
Lance Armstrong’s big tell-all interview with Oprah is about PR — for both of them.
Why the USADA’s recent ban against cyclist Lance Armstrong might not impact brand Armstrong as much as people would think.
What to learn from the previous PR disasters at Olympics, in light of the upcoming games in London.