5 tips that the Super Bowl Media Day can teach the IPL.
Lance Armstrong’s big tell-all interview with Oprah is about PR — for both of them.
Why the USADA’s recent ban against cyclist Lance Armstrong might not impact brand Armstrong as much as people would think.
What to learn from the previous PR disasters at Olympics, in light of the upcoming games in London.
It pays to be careful on social media. See how a Facebook gaffe might have lost Group Lotus CEO Danny Bahar his job.
As F1 boss, Bernie Eccelstone finds out – the phrase “there is no such thing as bad publicity” does not always hold true.
The IPL final was a great sporting victory for the Kolkata Knight Riders, but it was also a great PR boost to brand KKR and brand SRK.
The upcoming IPL Season will undoubtedly get a lot of media space across beats and publications. As a Public Relations professional, here are a few things you should know before pitching your next story during IPL season.
Premier League Soccer Tournament in Bengal Mirrors the Old Rock Stars in Japan Syndrome – a Short Sighted PR Stunt to Attract Eyeballs?
Like old rock stars who go to Japan in the twilight of their career, the superstars descending on the Premier League Soccer Tournament in Bengal are way past their prime. But with the huge investment, is this is a huge missed opportunity for the Tournament and for Indian football? Plus, 5 Bonus PR Tips for the PLS Tournament.
The ongoing debate on the infusion of DRS technology into cricket has brought into focus how the image of cricket for fans has evolved.