Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience. Different markets respond in different ways to the various components that make up one complete brand, and global brands must find a way of communicating their unique brand consistently across all of these different markets. […]
5 tips that the Super Bowl Media Day can teach the IPL.
Lance Armstrong’s big tell-all interview with Oprah is about PR — for both of them.
Why the USADA’s recent ban against cyclist Lance Armstrong might not impact brand Armstrong as much as people would think.
What to learn from the previous PR disasters at Olympics, in light of the upcoming games in London.
It pays to be careful on social media. See how a Facebook gaffe might have lost Group Lotus CEO Danny Bahar his job.
As F1 boss, Bernie Eccelstone finds out – the phrase “there is no such thing as bad publicity” does not always hold true.
The IPL final was a great sporting victory for the Kolkata Knight Riders, but it was also a great PR boost to brand KKR and brand SRK.