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Quite conservatively named, ‘Team Sports’ (They wanted to go by the ‘Khiladi’ series), is in charge of the sports related PR news. More recently the Indian sporting scene has opened up a lot and in-spite of the infamous CWG, and with all the controversies around F1 in India, this team is here for some damage control (or maybe cause some more). This team provides unbiased views on the Indian Sports marketing, sponsorship, event management and the branding efforts.

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Transform Asia-Pacific Shortlist Reveals Worldwide Branding Excellence

Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience. Different markets respond in different ways to the various components that make up one complete brand, and global brands must find a way of communicating their unique brand consistently across all of these different markets. […]

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What The IPL Can Learn From The Super Bowl Media Day

5 tips that the Super Bowl Media Day can teach the IPL.

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All Eyes Were On Lance Armstrong, But The Real PR Star is Oprah

Lance Armstrong’s big tell-all interview with Oprah is about PR — for both of them.

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It’s Not About the Bike: Why Brand Livestrong is Still Strong

Why the USADA’s recent ban against cyclist Lance Armstrong might not impact brand Armstrong as much as people would think.

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8 PR Lessons that London 2012 Can Learn From Previous Olympics

What to learn from the previous PR disasters at Olympics, in light of the upcoming games in London.

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Lotus CEO Danny Bahar Suspended Because of Social Media Gaffe?

It pays to be careful on social media. See how a Facebook gaffe might have lost Group Lotus CEO Danny Bahar his job.

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There IS such a thing as bad publicity – the F1 PR disaster in Bahrain

As F1 boss, Bernie Eccelstone finds out – the phrase “there is no such thing as bad publicity” does not always hold true.

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IPL and SRK – The Perfect PR Story

The IPL final was a great sporting victory for the Kolkata Knight Riders, but it was also a great PR boost to brand KKR and brand SRK.

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