By focusing purely on online and TV promotion, did Satyamev Jayate, one of the most aggressively-hyped TV shows miss out on a powerful communication channel – the newspapers?
A movie-based game has the potential to earn lakhs, if it’s a box office hit. So does it really make sense to promote it before the film even hits theatres?
An analysis on Aamir Khan’s new show Satyamev Jayate — and why great PR and marketing will drive the show’s success.
The Khan triumvirate of Aamir, Salman, and Shahrukh have ruled Bollywood for well over a decade now. This article examines how their respective PR strategies have helped them stay relevant for so long.
A Senior Spin Doctor and PR Practitioner writes to the Editor, with his thoughts on the current state of the Indian media.