Union Budget 2016: How did Finance Minister, Arun Jaitley treat the Media & Entertainment Sector?

Ahead of announcing the Budget 2016, the Finance Ministry gave umpteen interviews to Media, we crack it down for you, does the Union Budget 2016 have that much in store for the Media itself How did the 2016 Union Budget treat Media & Entertainment Sector. Read on Custom Duty Scrapped Happy days for print industry read more

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Digital Publishing Market to Grow at 4.54% CAGR to 2019

The key driver for digital publishing market growth has been the rise in the number of professional knowledge workers along with changing preference towards the utilization of information and data in decision making across all industries.Some very interesting findings of the Global Digital Publishing Market 2015-2019 by SandlerResearch.org were announced recently. Analysts of Global Digital read more

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Cross-Platform and Mobile Advertising Market Worth 80.45 USD Billion by 2020

According to a new market research report, “Cross Platform and Mobile Advertising Market by Advertising Platform, Solution (Advertising Campaign Solutions, Content Delivery Solutions, and others), by End User, by Vertical, and by Geography – Forecast to 2020″, published by MarketsandMarkets, The Cross-Platform and Mobile Advertising Market is estimated to grow from25.19 Billion USD in 2015 to read more

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Media Expo Captivates Visitors from Across India at the 37th Edition

​Media Expo – the only dedicated show for the demonstration of innovations in advertising, printing and signage sectors concluded at Pragati Maidan, New Delhi with a turnout of 16,318 visitors making a beeline to procure solutions and witness the latest trends in the sector. Sharing stage at this international exhibition on indoor & outdoor advertising read more

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Madhouse Launches Programmatic Ad Platform to Integrate Facebook, Google and Twitter

Leading ad platform company Madhouse launched its app marketing platform PerforMad at 2015 China Joy (China Digital Entertainment Expo & Conference), integrating Facebook, Google and Twitter to maximize developers’ return of investment (ROI). PerforMad, an app marketing platform is designed exclusively for mobile application developers. It is a programmatic-buying platform that integrates multiple channels and read more

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Advertising Body Appeals: Agencies Please come forward and Help Nepal

Nepal is shaken and shattered, no doubt. But the people of Nepal, showing paramount courage and strength, are picking up the pieces and rebuilding the nation. All they require is a bit of support, a helping hand. UJAYA SHAKYA the communications veteran and VP of the Advertising Association of Nepal appeals the PR agencies of read more

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