Celebrities have embraced Twitter, but sometimes they end up with a bird, err.. foot, in their mouth.
By focusing purely on online and TV promotion, did Satyamev Jayate, one of the most aggressively-hyped TV shows miss out on a powerful communication channel – the newspapers?
Brand ambassadors are meant to help the product, not harm it! Here is a look at 5 brand ambassadors who just didn’t click.
A look at how custom car designers like DC Design have had to reposition their brand to stay relevant in the Indian Auto market.
Even though celebrities flooded the Auto Expo, very few brands actually utilized them in a creative manner. Three tips for what auto manufacturers could have done with their brand ambassadors for better brand recall.
Giving some sanity to Sony’s late-entry launch of the Tablet S and Tablet P.