Enables aspiring film-makers to market and promote short movies/short form content on Youtube/internet and also to impart video marketing courses to new age film makers. Vidooly,India’s first video analytics startup has partnered with Whistling Woods Film School promoted by Subhash Ghai and Mukta Arts Film. As per the tie up,Vidooly will serve as the default read more
Analytics is no more a buzz word but the need for the hour for every organization. There is lot of work happening in analytics space and it is touching all industries, domain and every aspect of our lives. Analytics is an extremely faced paced industry, what is novel now is outdated in 1-2 years. The read more
comScore, Inc. and Kantar Media have announced that they are introducing their first joint offering for cross-media audience measurement to key clients. The announcement was unveiled at a joint industry roundtable in San Sebastian, home to the 2015 I-COM Summit. This is the first outcome of the Kantar and comScore strategic alliance announced earlier this read more
Seoul-based startup Mashups Co.,Ltd. launched Ensight an analytics solution that enables event organizers and sponsors to measure the on-ground activity of attendees. Ensight is a tool that integrates Bluetooth Low Energy to digitally quantify engagement without changing the habits of visitors. Attendees don’t have to install any type of app. No need to scan a QR read more
One of the biggest challenges Marketing and PR professionals face is measuring results of their campaign effort; however with new technology advancing and the big boom of social media, there are more and more tools and resources to help make their jobs easier. For press release efforts, PR Newswire’s Visibility Reports offer communications professionals insights into how read more
More information about PRCAI’s upcoming In Dialogue Session in New Delhi.